本研究聚焦中国古典小说《封神演义》建构的庞大魔幻人物体系，探讨通过图形符号设计对中国传统文化元素进行视觉解读，以达成具有当代语境的文化传播效果。相较以往多集中于文学、历史及文化价值层面的研究，《封神演义》的视觉呈现长期依赖民间艺术、明清绣本及当代画师的个体创作，尚未有在设计领域对其完整人物图谱进行系统化构建。本研究借鉴民间艺术造型特点，结合明清绣本风格及当代画师的创新表达，采用模块化图形设计语言，通过几何解构、动态重组和跨媒介适配的方法，提炼封神榜人物的核心视觉基因，在保留传统文化精神内核的同时，赋予其现代传播适应性。实践部分通过海报、书籍、文创衍生品等载体，首次以设计方法构建封神榜365位正神的视觉谱系，填补了《封神演义》人物形象的系统化空白，也可作为拓展至其他神话体系的参考框架。未来，该体系可进一步应用于公共教育、文旅IP开发等领域，推动传统文化符号从“活化”走向“共生”，为中华文化在全球化语境下的创新传播提供新路径。
This study focuses on the vast mythical character system constructed in the Chinese classical novel?Investiture of the Gods?and explores the visual interpretation of traditional Chinese cultural elements through graphic symbol design to achieve cultural communication within a contemporary context. Compared to existing research that mostly centers on literary, historical, and cultural values, the visual representation of?Investiture of the Gods?has long relied on folk art, Ming and Qing embroidery illustrations, and individual works by modern artists, without any systematic visual mapping within the field of design. This study draws from the modeling features of folk art, integrates the stylistic characteristics of Ming and Qing embroidery, and incorporates the innovative expressions of contemporary artists. By employing a modular graphic design language, along with geometric deconstruction, dynamic recomposition, and cross-media adaptation, it refines the core visual genes of the?Investiture of the Gods?characters while preserving the cultural essence and enhancing adaptability for modern dissemination. In practice, this study, for the first time, constructs a systematic visual pantheon of 365 deities from the?Investiture of the Gods?through mediums such as posters, books, and cultural derivatives, filling the gap in character visualization and offering a referential framework for other mythological systems. In the future, this system can be further applied in public education, cultural tourism IP development, and other fields, promoting the evolution of traditional cultural symbols from mere “revitalization” to “coexistence,” thereby providing an innovative path for the global dissemination of Chinese culture.
