地方国际传播中心作为新型国际传播主体，更贴近基层，话语表达更接地气，更容易打破传统叙事的范式局限，经过多年发展已成为展现国家和地方形象的窗口、提升中华文明传播力影响力的平台，以及推动构建人类命运共同体的国际公共产品。研究地方国际传播中心的政策创新与扩散进程，分析其建设运营过程中动力机制问题，探究其海外拓展中的特征、问题，对系统性提升地方国际传播中心建设能力，助力提升文化软实力和国际话语权具有重要现实意义。结合政策创新与政策扩散理论、政策网络视角下的政策执行理论、价值—能力—支持“三圈理论”下的动力机制理论、社会转型的多层次视角理论，以及多元主体博弈下的风险和不确定性理论，能够更好地理解地方国际传播中心的三个主要问题：一是作为创新型政策，创新与扩散的路径是怎样的，政策执行网络如何形成？二是作为公共产品，“政策社群”的内生驱动、组织优化、技术支撑逻辑如何？三是作为国际交流产物，海外拓展的特征、困境及解决方案如何？研究发现，作为创新型政策，其创新型政策执行网络的形成是由“多元主体”而非“一元主体”参与，互动关系主要包括信念形成、利益赋予和治理赋能等三类，政策执行网络结构形式主要包括“强”“强—强”和“强—弱”三种。作为公共产品，基于“锚定使命—结构赋能—平台耦合”的分析框架，地方国际传播中心在全球、国家和地方三个维度分别有全球视野、国家站位、地方叙事的使命责任，在宏观的理念引领、中观的系统布局、微观的角色塑造三个维度形成“机制管总、条抓块统、多元发声”的体制机制，在制度、组织、业务三个维度分别实现“平台耦合”。作为国际交流产物，基于“普遍主义—聚合利基—新普遍主义”分析框架，地方国际传播中心打破旧有社会均衡、建立新兴社会均衡，推动国际舆论秩序从以“中心—边缘”为特征的普遍主义阶段向以“节点—网格”为特征的聚合利基阶段转变。地方国际传播中心的成功实践将进一步影响其创新与扩散的可行空间，为新形势下国际传播高质量发展提供借鉴，并向以全人类共同价值为底色的新普遍主义阶段迈进。
As a new type of international communication entity, local international communication centers are closer to the grassroots, with more down-to-earth language expression and more straightforward to break through the limitations of traditional narrative paradigms. After years of development, they have become a window to showcase the image of the country and the local area, a platform to enhance the influence of Chinese civilization communication, and an international public product to promote the construction of a community with a shared future for mankind. Studying the policy innovation and diffusion process of local international communication centers, analyzing the driving mechanism issues in their construction and operation process, and exploring the characteristics and problems in their overseas expansion, is of great practical significance for systematically enhancing the capabilities of local international communication centers and helping to "develop a voice in international discourse that matches with China's comprehensive national strength and international status".By combining the theories of policy innovation and policy diffusion, policy implementation from the perspective of policy networks, the dynamic mechanism theory under the "three circle theory" of value capability support, the multi-level perspective theory of social transformation, and the risk and uncertainty theory under the game of multiple subjects, we can better understand the three core issues of local international communication centers: Firstly, as an innovative policy, what is the path of innovation and diffusion, and how is the policy implementation network formed? Secondly, as a public good, what is the endogenous driving force, organizational optimization, and technological support logic of the "policy community"? Thirdly, as a product of international exchange, what are the characteristics, challenges, and solutions of overseas expansion?Research has found that as an innovative policy, the formation of its innovative policy implementation network is participated by "multiple subjects" rather than "single subjects", and the interactive relationship mainly includes three types: belief formation, interest empowerment, and governance empowerment. The structure of the policy implementation network mainly includes three forms: "strong", "strong - strong", and "strong - weak". As a public good, based on the analytical framework of "anchoring mission - structural empowerment - platform coupling", local international communication centers have global vision, national positioning, and local narrative mission responsibilities in the three dimensions of global, national, and local respectively. They form a system mechanism of "mechanism management, regulation and integration, and diversified voice" in the three dimensions of macro concept guidance, mesosystem layout, and micro role shaping, and achieve "platform coupling" in the three dimensions of institutional, organizational, and business respectively. As a product of international exchange, based on the analytical framework of "universalism aggregation niche new universalism", local international communication centers break the old social balance and establish an emerging social balance, promoting the transformation of international public opinion order from the universalist stage characterized by "center - periphery" to the aggregation niche stage characterized by "node grid". The successful practice of local international communication centers will further affect their feasible space for innovation and diffusion, provide a reference for the high-quality development of international communication under the new situation, and move towards the new universalism stage based on the common values of all mankind.
