随着全球能源结构转型和环境保护意识的提升，新能源汽车尤其是智能电动汽车，正逐步成为汽车消费市场的主流。小米集团凭借其在智能科技和硬件、互联网生态融合方面的强大实力，以及庞大的用户基础和品牌影响力，为电动汽车行业带来新的活力和竞争格局。本研究旨在通过对小米智能电动汽车业务的发展战略进行分析，为小米在智能电动汽车领域的长远规划提供参考。本研究首先采用PEST分析工具评估小米智能电动汽车发展的宏观环境，利用波特五力模型分析智能电动汽车行业的竞争格局，并结合企业资源、能力的分析识别小米在电动汽车业务领域的核心竞争力。通过SWOT分析，识别了小米在发展电动汽车业务过程中的机遇与威胁、优势与劣势。研究结果显示，小米在智能电动汽车领域拥有显著的内部资源优势，包括强大的研发能力、品牌影响力、供应链布局以及营销和市场推广能力。然而，作为新进入者，小米在汽车行业经验、技术积累、制造能力以及售后服务体系建设方面仍存在不足。基于分析结果，本研究提出小米应采取增长型战略，发挥其供应链整合优势，持续投入研发，增强在智能电动汽车领域特别是自动驾驶领域的技术储备，重视与目标消费群体的交流，拓展车周边产品生态圈，将智能手机领域积累的用户基础转化为智能电动汽车的用户，提升产品竞争力，扩大市场份额。为确保战略的顺利实施，小米需在资源保障、组织架构优化、企业文化建设等方面采取有效措施。在资源保障方面，小米应确保充足的资金投入和高效的资本运作，以支持新能源汽车业务的研发和市场推广。在组织架构方面，小米应建立灵活高效的管理团队，强化跨部门协作，提升决策效率和执行力。企业文化建设方面，小米应继续弘扬其创新精神和用户导向的价值观，激发员工的创造力和团队协作精神，为智能电动汽车业务的发展提供强大的精神动力和文化支撑。本研究为小米集团智能电动汽车业务的战略规划和实施提供了全面的分析和建议。通过实施成本领先与差异化相结合的竞争战略，加强技术创新和市场导向的产品创新，以及优化资源保障和组织架构，小米集团有望在智能电动汽车市场中稳步提升市场份额，实现可持续发展。同时，小米集团还需持续关注市场动态和政策变化，灵活调整战略，以应对行业发展的新要求和新挑战。通过持续的努力和创新，小米集团有望在智能电动汽车行业中实现长期的竞争优势和可持续发展。
As the global energy structure transforms and environmental awareness increases, new energy vehicles, especially smart electric vehicles, are gradually becoming mainstream in the automotive market. Xiaomi Group, a globally renowned technology company, announced its entry into the smart electric vehicle field in 2021. Leveraging its strong capabilities in smart technology and hardware, integration with the internet ecosystem, along with its vast user base and brand influence, Xiaomi is bringing new vitality and competitive dynamics to the electric vehicle industry. This study aims to analyze the development strategy of Xiaomi‘s smart electric vehicle business, providing a reference for Chinese enterprises‘ long-term planning in the new energy vehicle field.This research initially employs the PEST analysis tool to assess the macro environment of Xiaomi‘s smart electric vehicle development, uses Porter‘s Five Forces model to analyze the competitive landscape of the smart electric vehicle industry, and identifies Xiaomi‘s core competencies in the electric vehicle field through an analysis of corporate resources and capabilities. Through SWOT analysis, the opportunities and threats, strengths, and weaknesses encountered by Xiaomi in developing its electric vehicle business were identified. The findings indicate that Xiaomi possesses significant internal resource advantages in the smart electric vehicle field, including robust R&D capabilities, brand influence, supply chain layout, and marketing prowess. However, as a newcomer, Xiaomi still faces challenges in industry experience, technological accumulation, manufacturing capability, and after-sales service system construction.Based on the analysis, this study suggests that Xiaomi should adopt a growth strategy, leveraging its supply chain integration advantages, continuously investing in R&D, and enhancing its technological reserves, particularly in autonomous driving. In product design and definition, Xiaomi should focus on communication with the target consumer group, exploit its unique human-vehicle-home ecosystem advantage, expand the vehicle peripheral product ecosystem, and convert the user base accumulated in the smartphone field to the smart electric vehicle users to enhance product competitiveness and market share.To ensure successful strategy implementation, Xiaomi needs to take effective measures in resource assurance, organizational structure optimization, and corporate culture construction. Regarding resource assurance, Xiaomi should ensure sufficient funding and efficient capital operation to support the R&D and market promotion of the new energy vehicle business. In terms of organizational structure, Xiaomi should establish a flexible and efficient management team, strengthen cross-departmental collaboration, and improve decision-making efficiency and execution. For corporate culture construction, Xiaomi should continue to promote its innovative spirit and user-oriented values, inspiring employees‘ creativity and teamwork spirit, providing strong motivational and cultural support for the development of the smart electric vehicle business.This study provides comprehensive analysis and recommendations for the strategic planning and implementation of Xiaomi Group‘s smart electric vehicle business. By implementing a competitive strategy combining cost leadership and differentiation, strengthening technological innovation, and product innovation oriented towards the market, as well as optimizing resource assurance and organizational structure, Xiaomi Group is expected to steadily increase its market share in the smart electric vehicle market and achieve sustainable development. At the same time, Xiaomi must continuously monitor market dynamics and policy changes, adjust strategies flexibly to meet new industry development requirements and challenges. Through continuous effort and innovation, Xiaomi Group is poised to achieve long-term competitive advantages and sustainable development in the smart electric vehicle industry.
