新一轮科技革命和产业变革正深刻地改变着世界格局和国际秩序，科技竞争成为大国博弈的核心。中国加紧推动科技创新，不断涌现出领先世界的科技成果。在“一带一路”框架下，以中国高铁为代表的中国技术走出国门，与多国展开合作，特别是东南亚地区国家。东南亚地区与中国山水相邻，对中国有着特殊的地缘情结，与此同时，美国连同盟友加紧部署印太战略，东南亚地区的国际影响力不断提升。中国高铁逐渐成为中国与东南亚地区国家交往的紧密纽带。考察东南亚地区媒体如何报道中国高铁这一具有代表性的中国科技议题，探析其报道特点及背后动因，可为形塑中国国家形象提供有益启示。本文选择东南亚地区具有代表性的三家主流英文媒体：印度尼西亚《雅加达邮报》、马来西亚《新海峡时报》、泰国《曼谷邮报》，自建语料库，以费尔克拉夫批评性话语分析三维分析模型为研究框架，对上述媒体中国高铁报道进行文本分析、话语实践分析、社会实践分析，并探析这些媒体通过中国高铁报道所呈现的中国国家形象。研究发现，这些媒体主动将中国高铁报道纳入国家和地区发展进程，注重引用权威信源，在报道议题上侧重政治议题和经济议题并同时兼顾社会议题和科技议题，这种特点的出现与印度尼西亚、马来西亚和泰国的历史语境、政治语境、经济语境和社会语境相关。研究总结出，这些媒体的中国高铁报道，从走向认可的中国科技形象、偏于刻板的中国政治形象、较为积极的中国经济形象和略显负面的中国企业形象四个方面，形塑了中国国家形象。本文在此基础上，尝试提出了中国高铁“走出去”，增进在东南亚地区传播的策略建议。
A new round of technological revolution and industrial transformation is profoundly altering the world structure and international order, and the technological competition is becoming the core of great power rivalry. China is intensifying its efforts to promote technological innovation, continuously producing world-leading technological achievements. Under the framework of the "Belt and Road Initiative," Chinese technologies, represented by high-speed rail, are being exported and cooperating with multiple countries, especially those in Southeast Asia. The geographical proximity of Southeast Asian countries to China has created a special geopolitical connection, while the United States, along with its allies, is intensifying the deployment of the Indo-Pacific strategy, enhancing the international influence of the Southeast Asian region. China high-speed rail has gradually become a crucial link in the interactions between China and Southeast Asian countries. Examining how Southeast Asian media report on China high-speed rail, a representative Chinese technology topic, and analyzing the characteristics and underlying motivations of these reports can provide valuable insights for shaping China’s national image.This research selects three representative mainstream Southeast Asian English-language media: Indonesia‘s "The Jakarta Post", Malaysia‘s "New Straits Times", and Thailand‘s "Bangkok Post". Building a self-constructed corpus and using Fairclough’s three-dimensional critical discourse analysis framework to analyze the above-mentioned media?reports. This research conducts textual analysis, discourse practice analysis, and social cultural practice analysis of the China high-speed rail coverage in these media. It also explores the portrayal of China’s national image through these reports. This research finds that these media outlets integrate China high-speed rail coverage into the national and regional development process, emphasize the citation of authoritative sources, and focus on political and economic issues while also considering social and technological issues. These characteristics are linked to the historical, political, economic, and social contexts of Indonesia, Malaysia, and Thailand. The research concludes that the China high-speed rail coverage in these media shapes China’s national image from four perspectives: an increasingly recognized technological image, a rigid stereotypical political image, a relatively positive economic image and a slightly negative corporate image. Based on these findings, this research attempts to propose strategic recommendations for promoting China high-speed rail and enhancing its communication in Southeast Asia.
