本论文以瑞云冷链及其冷运宝平台为案例，研究基于平台的产业数字化转型战略。瑞云于2020年全球疫情期间成立，并迅速成为行业领导者之一。瑞云在中国冷链物流行业中的快速发展，核心在于其自主研发的数字平台冷运宝，并辅以广泛的全国网络。通过利用分散的运输能力来满足发货人的需求，冷运宝显著提高了服务效率和成本效益。本文详细分析瑞云的平台战略，特别是其采用的承运平台模式，该模式确保了易腐货物运输服务的可靠性和质量。瑞云通过标准化和运营数字化，提供全面的运营监管，包括货物运输中的温度监控。这种数字化和标准化的运作模式，不仅提高了冷链物流的效率和透明度，还大大减少了运输过程中的风险和损失。冷运宝平台通过整合分散的运输资源，优化了物流网络，有效地降低了运营成本，同时提升了服务质量。此外，本文还深入探讨了瑞云在扩展国际市场方面的努力，特别是改善中国与东南亚之间跨境物流的尝试，以中国和泰国之间的水果运输为案例研究。展望未来，瑞云计划将其数字化转型扩展到整个供应链，通过整合软件即服务和物联网技术，结合软硬件提供全面的供应链服务。瑞云旨在发展成为第四方物流提供商，提供数据驱动的供应链服务。分析强调，基于行业痛点选择合适的平台策略、通过战略性利益相关者参与进行平台建设、以及采用分阶段的战略方法进行数字化转型，是推动瑞云成功的关键因素。瑞云的战略着眼于提升其智能服务并致力于推动一个更高效、透明及安全的冷链物流供应链生态系统的发展。通过其前瞻性思维和创新策略，瑞云不仅在物流行业内展示了数字技术的巨大影响，还为其他传统行业的数字化转型提供了宝贵的见解和指导。本论文不仅追踪了瑞云在中国冷链物流行业的崛起，还提供了在传统行业的数字化转型的洞察力，为追求数字化转型的企业提供了范例。
This thesis explores Ruiyun Cold Chain and its Lengyunbao platform as case studies to investigate platform-based digital transformation strategies. Central to Ruiyun’s rapid growth in China’s cold chain logistics industry is its proprietary digital platform, Lengyunbao, complemented by its extensive nationwide network. By utilizing fragmented transportation capacities to meet shippers’ demands, Lengyunbao significantly enhances service efficiency and cost-effectiveness. The research analyzes Ruiyun‘s platform strategy, with specific focus on the adoption of the carrier platform model, which ensures the reliability and quality of transportation services for perishable goods. This model necessitates that Ruiyun provide comprehensive oversight of operations through standardization and operational digitalization, including in-transit temperature monitoring. Additionally, the study delves into Ruiyun‘s ambitious international expansion to enhance cross-border logistics between China and Southeast Asia, exemplified through the case study of fruit transportation between China and Thailand. For its strategic development, Ruiyun plans to expand its digital transformation efforts to the entire supply chain, evolving to a fourth party logistics provider, offering data-driven supply chain services.The analysis highlights the significance of selecting an appropriate platform strategy based on industry pain points, seeding the platform through strategic stakeholder engagement, and employing a strategic phased approach to digital transformation as key factors driving Ruiyun’s success. Looking forward, Ruiyun‘s strategy focuses on enhancing its intelligent services and spearheading the development of a more efficient, transparent, safe supply chain ecosystem within cold chain logistics. Through its forward-thinking approach and groundbreaking initiatives, Ruiyun illustrates the profound impact of platform strategy and digital technology on the logistics industry, offering viable insights and guidelines for digital transformations in other traditional industries.
