中国Z世代特指出生于1995年至2009年之间，与中国互联网发展相伴而行的一代“网络原住民”。他们成长在物质生活更丰裕、信息获取更便捷、文化思想更丰富、学习渠道更多样的生活环境中。相比以往，中国Z世代可谓“生活在网上”，思维模式和行为习惯深受网络影响，展现出“因网而生”的世代特征，包括实践方式更虚拟、经验获取更便利、人际交往更疏离的实践行为特征，以及主体意识更鲜明、竞争心理更强烈、社会心态更复杂的思想观念特征。面向中国Z世代的奋斗精神培育具有鲜明的时代价值和实践意义。本文将理论分析与实证研究相结合，指出优化中国Z世代奋斗精神培育，需深耕社会主流文化土壤、明晰奋斗精神时代内涵、立足中国Z世代奋斗需要，并构建了中国Z世代奋斗精神培育的影响机制，分析了中国Z世代奋斗精神培育的新特点。从中国Z世代奋斗精神培育的机遇来看，新质生产力的发展推进了“人工智能+”在社会各领域的广泛应用，为中国Z世代提供更多奋斗机会；社会主义竞争下的内卷并未限制社会发展的空间，反而激发“外卷”的积极竞争意识，驱动中国Z世代的奋斗行为；中国Z世代更鲜明的主体性，易使自身具有更强的奋斗自驱力。从中国Z世代奋斗精神培育的挑战来看，消极的网络亚文化易影响中国Z世代奋斗动力的生成、碎片化的奋斗精神培育形式易弱化培育效果、中国Z世代更为脆弱的心理承受能力易消解自身的奋斗意志。因此，进一步优化中国Z世代奋斗精神培育，可从培育环境、培育内容、培育对象三个维度协同推进：一是优化支持奋斗的培育环境，通过完善制度保障、监管社会舆论、推进家校共建共育的方式增强中国Z世代生活环境对Z世代的支持力度、推行奋斗风尚、营造奋斗氛围；二是优化鼓励奋斗的培育内容，通过活用奋斗精神培育资源、挖掘中国Z世代奋斗榜样、鼓励中国Z世代参与奋斗精神培育的方式提升中国Z世代奋斗精神培育内容的互动性、激励性和亲切性；三是优化中国Z世代自觉奋斗的内生机制，通过自我激励、明确规划、知行合一的方式提升中国Z世代奋斗意识、增强奋斗能力、促进奋斗实践。

Chinese Generation Z refers to the generation of "Internet natives" born between 1995 and 2009, who have accompanied the development of the Internet in China. The rapid development of the Internet in China has enabled them to grow up in a living environment where material life is more abundant, information is more convenient, cultural thoughts are more abundant, and learning channels are more diverse. Compared with the past, Chinese Generation Z can be described as "living on the Internet", thinking mode and behavior habits are deeply influenced by the Internet, showing the generation characteristics of "born because of the Internet" : They show the characteristics of practical behavior, such as more virtual way of being present, more convenient experience acquisition, more distant interpersonal communication, and more powerful subject consciousness, more intense competitive psychology, and more complex social mentality. The cultivation of the spirit of struggle for Chinese Generation Z has a clear value of The Times and practical significance.Combining theoretical analysis with empirical research, this paper points out that to optimize the cultivation of the spirit of struggle of Chinese Generation Z, we need to deeply cultivate the mainstream cultural soil of society, clarify the connotation of the era of the spirit of struggle, and base on the needs of the struggle of Chinese Generation Z, and construct the influence mechanism of the cultivation of the spirit of struggle of Chinese Generation Z, and analyze the new characteristics of the cultivation of the spirit of struggle of Chinese Generation Z. From the perspective of the main opportunities for the cultivation of the spirit of struggle of Chinese Generation Z, the continuous development of China‘s Internet has promoted the extensive application of "AI +" in various fields of society, providing more opportunities for Chinese Generation Z to struggle; Under the socialist competition, the inner volume does not limit the space of social development, but stimulates the active competitive consciousness of the "outer volume" and drives the struggle behavior of Chinese Generation Z; Chinese Generation Z has a stronger subjectivity, easy to make themselves have a stronger struggle self-drive. From the perspective of the main challenges of cultivating the spirit of struggle of Chinese Generation Z, the negative network subculture trend of thought is easy to affect the generation of the motivation of Chinese Generation Z, the fragmented explanation of the spirit of struggle by the current breeder is easy to weaken the cultivation effect of the spirit of struggle, and the more fragile psychological bearing capacity of Chinese Generation Z is easy to dissolve their own will to struggle. Therefore, to further optimize the cultivation of Chinese generation Z spirit of struggle, it can be promoted from three dimensions: cultivation environment, cultivation content and cultivation object: The first is to optimize the nurturing environment that supports struggle, strengthen the living environment of Chinese generation Z to support Chinese generation Z, promote struggle style and create a struggle atmosphere by improving the system guarantee, monitoring the public opinion and promoting the co-construction of family and school education; The second is to optimize the content of the cultivation of the encouragement of struggle, to improve the interactive, stimulating and friendly content of the cultivation of the spirit of struggle by making full use of the resources of the cultivation of the spirit of struggle, mining the example of the Chinese generation Z, and encouraging the Chinese generation Z to participate in the cultivation of the spirit of struggle; The third is to optimize the endogenous mechanism of the conscious struggle of Chinese generation Z, through self-motivation, clear planning, integration of knowledge and action to enhance the struggle consciousness of Chinese generation Z, enhance the struggle ability, and promote the struggle practice.