食虫植物作为一类具有显著形态特征与独特捕食策略的植物群体，其独特性吸引了众多植物学家和植物爱好者的广泛关注。这得益于互联网技术的飞速发展，使得食虫植物的相关知识得以广泛传播。然而，受限于其特定的自然生长环境，食虫植物的存活状况面临着众多挑战。同时，公众对于食虫植物的认知仍处于基础阶段。部分人对其认知几乎为零，而仅对如猪笼草、捕蝇草等较为知名的种类有所耳闻；更有人将其与影视作品中具有危险性的形象联系在一起，持有偏见。当前，关于食虫植物的科普视觉设计研究在学术界尚属鲜为人涉及的领域。在我国，对食虫植物的研究仍处于初级阶段，尤其在文献研究方面。在科普保护方面，尽管国内相关部门和社会各界力量已经在保护工作上投入了大量的精力，但食虫植物的科普工作仍然主要表现为文字和视频形式，且多以个人艺术表达为主，缺乏系统性和大众化的科普作品。随着数字化时代的发展和受众对设计需求的日益增长，在视觉传达设计领域，动态设计以其独特的视觉冲击力和吸引力和对情感交流与互动需求的深度满足，逐渐取代了传统的静态设计方式。动态信息通过动态化的图形、色彩、符号等丰富的视觉元素设计，在信息的准确、高效、全面传播上日益彰显出其优势。动态图形设计也因此被广泛运用到科普中，成为信息传递和知识普及的重要手段。在设计实施阶段，本研究选取了六种常见且易于公众获取的食虫植物：猪笼草、捕蝇草、瓶子草、茅膏菜、狸藻和捕虫堇，对其适用于科普的信息进行了整合，并依据它们的形态特征和捕食策略进行了分类，形成了一个全面系统的科普框架。设计策略上，本研究强调了科普信息的准确性、视觉传达的有效性以及动态叙事的合理性。从视觉认知和叙事的角度，本研究探讨了视觉优化的潜力，并开发了一套多媒介的科普视觉传达方案。通过本次动态设计实践，本研究旨在提升公众对食虫植物的认识，激发公众的兴趣，为食虫植物科学普及和教育提供参考经验与新的思路，推动大众对生物多样性和生态系统保护的关注。
Carnivorous plants are a group of plants with unique morphological characteristics and predatory strategies. They have attracted attention from botanists and plant enthusiasts due to their distinctiveness. The widespread dissemination of knowledge about carnivorous plants has been facilitated by the rapid development of internet technology. However, the survival of carnivorous plants is challenged by their specific natural growing environment. Public awareness of carnivorous plants is still in its early stages. Some individuals are unfamiliar with them, while others are only familiar with popular species such as pitcher plants and Venus flytraps. Unfortunately, some people associate carnivorous plants with dangerous images portrayed in film and television, leading to misconceptions. Research on visual design for the scientific popularization of carnivorous plants is a field that is rarely explored in the academic community. Research on carnivorous plants in China is still in its early stages. Relevant domestic departments and all sectors of society have invested significant effort in scientific popularization and protection. Scientific popularization of carnivorous plants mainly adopts the form of texts and videos. Visual representations of carnivorous plant-related themes tend to focus on self-expression through art. Visual scientific popularization of carnivorous plants is rarely presented in systematic and popular works.With the development of the digital age and the increasing demand for design by the public, dynamic design has gradually replaced traditional static design in the field of visual communication design, with its unique visual impact and appeal, and its deep satisfaction of emotional communication and interaction needs. Through the design of dynamic graphics, colors, symbols and other vivid visual elements, dynamic information is increasingly demonstrating its advantages in accurate, efficient and comprehensive information dissemination. Therefore, dynamic graphic design is widely used in science popularization and has become an important means of information transmission and knowledge popularization.In the implementation stage of the design, this study selected six common carnivorous plants: Nepenthes, Dionaea, Sarracenia, Drosera, Utricularia, and Pinguicula. These plants are relatively accessible to the public. Their information that is suitable for scientific popularization was integrated and classified according to their morphological characteristics and predatory strategies, forming a comprehensive and systematic framework for scientific popularization. This study emphasizes the accuracy of scientific popularization information, the effectiveness of visual communication, and the rationality of dynamic narratives in terms of design strategy. It explores the potential of visual optimization from the perspective of visual cognition and narrative, and proposes a multimedia visual communication solution for scientific popularization. This research aims to enhance public understanding of carnivorous plants, stimulate public interest, provide reference experiences and new ideas for the scientific popularization and education of carnivorous plants, and promote public concerns for biodiversity and ecosystem conservation through dynamic design practices.
