随着国内手机市场的日益饱和，各手机厂商之间的竞争越来越激烈。如今的手机市场竞争重点从比拼技术逐渐转移到比拼营销策略，成功的营销是产品成功发售的保证，也是品牌获得更多市场份额的有力保障。新荣耀自脱离华为以来研发新产品打造新品牌，这三年在国内手机市场取得了耀眼的成绩。但将目光从全国市场聚焦到内蒙古市场，这个以线下销售为主的北疆大省的手机市场竞争十分激烈，各厂商想尽办法抢夺更高的市场份额。在这个经济并不十分发达的少数民族自治区荣耀手机该如何营销来获得竞争优势？本文旨在研究荣耀手机在内蒙古市场的营销现状，找出现存的问题并探讨可行的优化方案，从而，帮助荣耀手机在内蒙古市场获得更高的市场份额。 本文首先概述了荣耀品牌手机发展的历程，并应用4P营销理论对荣耀手机在内蒙古地区的市场营销策略进行了全面分析，包括产品、价格、推广及分销渠道四个方面。接着，通过STP分析方法对内蒙古市场进行了细致的市场细分，识别出荣耀手机的目标顾客群体及其市场定位，并指出了当前营销策略中存在的问题。其次，本文采用PEST分析工具评估了内蒙古市场的宏观环境，同时利用SWOT分析探讨了荣耀手机在内蒙古市场的内在优点与缺陷，以及面临的外部机遇和挑战。此外，还运用了波特五力模型对荣耀手机在内蒙古手机市场的竞争环境进行了深入分析。通过进行针对荣耀手机内蒙古市场的营销现状的问卷调查，明确了消费者对手机产品的具体需求。基于以上分析，最终提出了一系列切实可行的营销策略优化建议和相应的保障措施。 本文的研究为荣耀手机在内蒙古市场进一步优化营销策略提供了可行的思路。本文聚焦以线下销售为主的内蒙古市场的营销策略，帮助荣耀管理者拓展在以线下为主要销货途径的市场中如何有效选择营销策略提供思路，同时为同行及其他领域想要开拓内蒙古市场并在选取营销策略时提供借鉴。

With the increasing saturation of the domestic mobile phone market, the competition between the mobile phone manufacturers is becoming more and more fierce. Nowadays, the focus of competition in the mobile phone market has gradually shifted from competition technology to competition marketing strategy. Since its separation from Huawei, New Glory has developed new products and built new brands, and achieved dazzling results in the domestic mobile phone market in the past three years. However, focusing on the Inner Mongolia market from the national market, the competition in the mobile phone market in northern province, which mainly focuses on offline sales, is very fierce, and manufacturers try their best to grab a higher market share. How should Honor mobile phone be marketed to gain competitive advantage in this economically underdeveloped ethnic autonomous region? This paper aims to study the marketing status of Honor mobile phone in Inner Mongolia market, find out the existing problems and discuss feasible optimization schemes, so as to help Honor mobile phone gain a higher market share in Inner Mongolia market. This paper first summarizes the development process of Honor mobile phone, and makes a comprehensive analysis of the marketing strategy of Honor mobile phone in Inner Mongolia by applying 4P marketing theory, including four aspects: product, price, promotion and distribution channel. Then, the Inner Mongolia market is subdivided by STP analysis method, and the target customer group and market positioning of Honor mobile phone are identified, and the problems existing in the current marketing strategy are pointed out. Secondly, this paper uses the PEST analysis tool to evaluate the macro environment of the Inner Mongolia market, and uses SWOT analysis to discuss the internal advantages and disadvantages of Honor mobile phone in the Inner Mongolia market, as well as the external opportunities and challenges. In addition, Porter‘s five forces model is also used to analyze the competitive environment of Honor mobile phone in Inner Mongolia mobile phone market. Through a questionnaire survey on the marketing status of Honor Mobile phone in Inner Mongolia market, the specific needs of consumers for mobile phone products are clarified. Based on the above analysis, a series of feasible marketing strategy optimization suggestions and corresponding safeguard measures are finally put forward. The research of this paper provides feasible ideas for further optimizing the marketing strategy of Honor Mobile phone in Inner Mongolia market. This paper focuses on the marketing strategy of Inner Mongolia market, which mainly focuses on offline sales, and helps Honor managers to develop ideas on how to effectively choose marketing strategies in the market with offline sales as the main way. Meanwhile, it provides reference for peers and other fields to explore Inner Mongolia market and select marketing strategies.