吉祥图案是我国优秀的文化遗产，研究吉祥图案具有重要的文化价值和社会价值。吉祥图案具有趋吉避凶的特征，它凝聚了人类审美。这些吉祥图案饱含着人类的智慧结晶，丰富了大众的精神生活，投射出大众对现实美好生活的期待。作为一种艺术表现形式，中国传统吉祥图案与生活场景具有很强的关联性。无论是节日庆典还是家庭生活，我们都能看到各种吉祥图案的存在。它们扎根于生活，串联着我们生活的各个方面。随着中国经济的发展，中国传统美学再次受到大众的关注，其中包括中国传统吉祥图案。 2021年，元宇宙的概念被提及，人们对虚拟网络世界的关注与日俱增。社交平台上涌现出大一批虚拟形式的艺术设计作品，其中包括了虚拟服饰设计在内的艺术形式。所以本人尝试将吉祥图案与数字化的手段相结合，以虚拟服饰为创新设计的载体，通过梳理吉祥图案的构成形式，以具有代表性的“福、禄、寿、喜”四个方向为主题进行创新设计。本文深入探讨“福、禄、寿、喜”主题吉祥图案转译为潮流文化表现形式的方法，为毕业作品“喜福会”虚拟服饰交互设计的建立提供了理论指导。 在此次“喜福会”活动品牌设计实践中，本人围绕“福、禄、寿、喜”这四个方向的主题设计了四套服装，二十四个虚拟服饰部件。每套服装包括：头饰、面饰、上衣、下装、手饰、鞋等部件。基于虚拟服饰设计，进而延展线上交互的网页与AR虚拟试装小程序。通过新的媒介的实践运用，设计出区别于传统介质的一种新视觉风格。互联网可连接多人使用，具有可长久存储的性质，通过线上交互可以提供更多人使用的可能性。旨在通过本次创新设计，可以起到对中国传统吉祥图案的传播作用。这样的设计方式，可以区别于传统的实体媒介，拓宽了传播的渠道。也是将交互设计与传统文化相结合的一次尝试，起到推广中国文化，增强民族自信的意义。同时文化产业的发展，技术的革新，为设计行业提供新的思路和方向。通过数字设计的方法，可以提高传播的效果和质量，更好地满足受众的需求和期望，丰富数字艺术的文化底蕴。
Auspicious patterns are the excellent cultural heritage of China, and the study of auspicious patterns has important cultural and social values. The auspicious motifs have the nature of seeking good fortune and avoiding bad luck, and it unites human aesthetics. These auspicious motifs are full of human wisdom crystallization, enriching the spiritual life of the public and projecting the expectation of the public for a better life in reality. As a form of artistic expression, traditional Chinese auspicious motifs have a strong relevance to life scenes. We can see the existence of various auspicious motifs in both festive celebrations and family life. They are rooted in life and connect all aspects of our lives. With the development of China‘s economy, traditional Chinese aesthetics are once again receiving public attention, including traditional Chinese auspicious motifs.In 2021, the concept of meta-universe is mentioned, and people‘s attention to the virtual online world is increasing day by day. A large number of virtual forms of art and design have emerged on social platforms, which include art forms such as virtual dress design. Therefore, I try to combine auspicious patterns with digital means, and use virtual costumes as a carrier for innovative design. By sorting out the composition forms of auspicious patterns, I carry out innovative design with the theme of the four representative directions of "fortune, prosperity, longevity and happiness". This paper discusses how to translate the auspicious motifs of "Fu, Lu, Shou, and Xi" into trendy cultural expressions, and provides theoretical guidance for the creation of the virtual costume interactive design of the graduation project "Xi Fu Hui".I designed four sets of costumes and twenty-four virtual costume components based on the four themes of "Fortunate, Lucky, Longevity and Happiness" in this activity branding practice. Each set of costume includes: headdress, face ornament, top, bottom, hand ornaments, shoes and other components. Based on the virtual costume design, the online interactive webpage and AR virtual fitting applet were designed to create a new visual style that is different from the traditional medium through the practical use of the new medium. The Internet has the nature that it can be connected to multiple people and can be stored for a long time, and through online interaction can provide the possibility of more people using it. Through this innovative design, it is intended that the traditional Chinese auspicious motifs can be disseminated. This design is used in the new media to differentiate from the traditional physical media and to broaden the channels of communication. It is also a combination of interactive design and traditional culture, which can promote Chinese culture and enhance national self-confidence. It also provides new ideas and directions for the development of cultural industry. Through these digital design methods, the effectiveness and quality of communication can be improved to better meet the needs and expectations of the audience and enrich the cultural heritage of digital art.
