中国对外直接投资（OFDI）在过去几十年中经历了显著增长，使其成为全球最大的FDI来源国之一。然而，中国在全球投资的激增引发了东道国的担忧和焦虑，给中国企业海外投资带来了挑战。本文重点研究了中国对加拿大直接投资的舆论环境，加拿大与中国有着重要的经济联系。本文对加拿大主流媒体发表的新闻文章进行了分析，通过内容分析法和案例分析法，探讨了加拿大媒体对中国投资的态度倾向以及负面舆论产生的原因。舆情分析结果显示，加拿大媒体对中国对加直接投资的报道主要集中在能源业和金属及采矿业。公众对能源业的舆论态度积极，对金属及采矿业以及房地产业的舆论态度消极，对运输业的舆论态度中立。与医疗卫生业相关的新闻报道积极和中立态度占比相近，而旅游业的舆论态度则呈现积极和消极态度平均分布的情况。从不同维度分析加拿大媒体对于中企在加投资的舆论态度，本文发现在不同的行业中，舆论态度各不相同。在投资动因的相关报道中，能源业、房地产业、运输业和旅游业的舆论态度积极，而金属及采矿业的舆论态度中立。就对外资的态度而言，加拿大媒体的报道主要集中在能源业和金属及采矿业。加拿大政府对外资的态度随着时间的推移而发生了变化，从最初的积极，由于对国家安全和产业发展方面的担忧，在2022年转为消极。本文进一步从政治、经济、社会和环境的角度探讨了投资影响方面的舆论态度。在政治方面，金属及采矿业以及房地产业的舆论态度普遍消极，而能源业的舆论态度中立。在经济方面，加拿大媒体对能源业和运输业的态度积极，而对金属及采矿业和房地产业态度消极。在社会方面，能源业、金属及采矿业以及房地产业的消极态度十分明显。在环境方面，加拿大公众普遍对能源业、金属及采矿业以及旅游业持有负面情绪。本文还对舆论挑战更为严峻的金属及采矿业进行了重点分析，发现其负面舆论的产生主要与对国家安全和经济依赖的担忧有关。本文强调了中国投资者在加拿大了解和应对舆论的重要性，并提出了切实可行的建议。通过有效地管理舆论，中国企业可以改善其投资策略，并减轻加拿大公众对中国投资的消极态度。本研究旨在更深入地了解东道国的舆论环境，并为有意在加拿大及其他国家地区进行投资的中国投资者提供一些实用的见解。
China’s outward foreign direct investment (OFDI) has experienced significant growth over the past few decades, making it one of the largest sources of FDI globally. However, the surge of Chinese investments worldwide has sparked concerns and anxiety in host countries, leading to challenges for Chinese companies investing abroad. This paper focuses on the public opinion environment for Chinese FDI in Canada, a country with significant economic ties to China. Through content analysis of news articles published in major Canadian newspapers and a case study analysis, this paper explores Canadian media’s attitudes towards Chinese investments and the factors contributing to negative public sentiment.The findings from the analysis of public opinion reveal that Canadian media coverage of Chinese investment in Canada predominantly centers around the energy sector and the metals and mining sector. The public opinion regarding the energy sector is generally positive, while the metals and mining sector, as well as the real estate sector, tend to generate negative sentiments. Articles related to the transport sector adopt a more neutral tone. In the health sector, there is an equal distribution of positive and neutral sentiments. The sentiment regarding the tourism sector is mixed, with an equal distribution of positive and negative perspectives.According to the analysis of Canadian media’s attitudes towards Chinese investments in Canada across various dimensions, the research finds that the sentiment towards Chinese investments differs among different sectors. Regarding investment motives, positive attitudes are observed in the energy, real estate, transport, and tourism sectors, while a neutral sentiment prevails in the metals and mining sector. The research also examines the attitudes towards FDI in Canada, specifically focusing on the energy and metals and mining sectors. The Canadian government’s stance on FDI has evolved over time, initially being positive but turning negative in 2022 due to concerns over national security and industrial development. The analysis further explores the impacts of these investments from political, economic, social, and environmental perspectives. Negative sentiments are prevalent in the metals and mining and real estate sectors politically, while the energy sector maintains a neutral sentiment. Economically, the sentiment is positive towards the energy and transport sectors, while negative towards the metals and mining and real estate sectors. Socially, negative sentiments are evident across the energy, metals and mining, and real estate sectors. Lastly, the environmental perspective reveals negative sentiments from the Canadian public across the energy, metals and mining, and tourism sectors. This paper also conducts a deep analysis of the metals and mining industry, which faces more severe public opinion challenges, and finds that the negative sentiment is mainly related to concerns about national security and economic dependency.The research highlights the need for Chinese investors to understand and manage public opinion in Canada and offers practical suggestions. By managing public opinion effectively, Chinese companies can enhance their investment strategies and mitigate negative attitudes towards foreign investment in Canada. This research contributes to a deeper understanding of the public opinion environment in host countries and provides practical insights for Chinese investors seeking successful FDI ventures in Canada and beyond.
