中国社会生活全面进入数字时代，随着线上电商、网络交易，线下物流、虚实体验的新型基础设施体系全面建成，一个全面连接、去中心化的时代已然来临。短视频、直播、网红、社群等拉开了人人渠道的序幕，随之而来的人人品牌、人人产品的时代也逐步到来。消费需求的多样化和个性化，对制造业和供应链的要求持续增强，传统的先批量化生产、后大规模销售的模式已经无法在市场上获取足够的竞争力。中国消费市场已经率先进入消费者与客户和生产者边设计、边销售、边生产、边迭代的大规模定制化时代。工业互联网、协同制造、大规模定制也正成为中国制造业转型的主战场。 “二元工业”希望在新的全面需求的引领下，为新客户、新渠道、新品牌提供新服务，在全新的工业互联网平台下用云工厂协同组织生产方式，落地实现?批量、快返单、多品种的个性化定制服务，以达成公司“成就美的创意”的使命、“Made in Internet, Made in Everywhere”的愿景，助力未来更多有创造力的创业者实现他们的创意变现，让每个人都可以拥有与众不同的美。 本文首先梳理了工业互联网、云工厂与大规模定制相关的理论，并分析研究了国内外云工厂与协同制造的现状，确定本文的研究方法和方向；在对行业进行全面客观分析及趋势展望的同时，对行业内现有国内外企业的供应模式进行了整理及SWOT分析，以说明为什么现有的供应模式无法满足新时代的供应需要。并利用SWOT和PEST分析法分别对二元工业的外部环境和内部环境进行分析，以期为公司制定战略目标提供依据。对二元工业公司拟通过工业互联网平台协作云工厂模式实现日化美妆产品的批量化定制生产进行深入探讨，在提出新的云工厂方案的同时，实现公司C2M战略以及工业互联网、产业互联网在日化美妆行业的突破引领。 本文的研究，旨在通过对行业的研究和分析，结合目前主流的几类企业服务类型的研究，以及案例公司在协同生产上的实践，总结优化模型，提出更符合未来制造范式的解决方案和实现路径，最终帮助中国日化美妆公司有新的突破和国际竞争力，实现对消费者的大规模定制化服务。同时，通过该方式方法的研究，能够整理并提出对中国制造业转型的方法论和可参照的实施路径，助力中国引领新一轮生产方式变革。
With the comprehensive establishment of the new infrastructure system of online e-commerce, transactions, offline logistics, and virtual-reality experience, Chinese society entered a bight new digital age, an entire connected and decentralized era started. Short videos, live broadcasts, web celebrities, and communities have opened the prelude to “Everyone‘s channels”. The era of “everyone‘s brand” and “everyone‘s product” is slowly unfolding. The diversification and individuation of consumer demands have continued to increase the requirements for manufacturing industry and supply chain. The traditional mode of mass production before mass sales is no longer able to obtain sufficient competitiveness in the market. China‘s consumer market has taken the lead in entering the era of large-scale customization, where consumers, customers, and producers could design, sell, produce and iterate simultaneously. Industrial Internet, collaborative manufacturing and large-scale customization are becoming the main battlefield for China‘s manufacturing transformation.“AI Industry” hopes to provide new services for new customers, new channels, and new brands under the guidance of new comprehensive demands. Using a brand new cloud factory collaborative production organization under Industrial Internet, it realizes the service mode of small batch, quick return order, multi-type personalized customization to achieve the mission of “Accomplish beauty creativity” and the vision of “Made in Internet, Made in Everywhere”, helps more creative entrepreneurs realize their ideas and allows everyone to have unique beauty.This paper first sorts out the theories related to cloud factories and large-scale customization, analyzes the current situations of cloud factories domestic and aboard and collaborative manufacturing to determine the research methods and directions of this paper. While conducting a comprehensive and objective analysis of the industry and prospecting trends, the existing supply modes of domestic and foreign enterprises in the industry are sorted with a SWOT analysis to illustrate why the existing supply modes cannot meet the supply requirements of the new era. Using PEST and SWOT analysis methods to analyze the external and internal environment of the company respectively, it provides a basis for the formulation of the company‘s strategic goals. This paper makes an in-depth discussion on the mass customization production of cosmetics products of AI Industry through collaborative cloud factory based on Industrial Internet platform, proposes a new cloud factory scheme, and realizes the company‘s C2M strategy and breakthrough leadership in the cosmetic industry.The aim of this research is to summarize and optimize models, propose solutions and implementation paths that are more in line with the future manufacturing paradigm through industry research and analysis, combined with research on several mainstream types of enterprise service types, as well as the practice of the case company AI Industry on collaborative production. Ultimately, it will help Chinese cosmetic companies achieve new breakthroughs and international competitiveness, and realize large-scale customized services for consumers. Through this research method, it can also sort out and propose a methodological theory and a referable implementation path for China‘s manufacturing transformation, helping China lead a new round of production mode transformation.
