随着互联网的快速发展，中国电商行业呈现出蓬勃的态势，极大地改变了人们的生活和购物方式。然而，面临日益激烈的国内竞争，各大电商企业纷纷寻求新的增长点。作为电商领域的翘楚，拼多多凭借其下沉市场策略和病毒式传播迅速抢占市场份额。在SheIn成功出海的背景下，拼多多于2022年9月推出跨境电商购物平台Temu，强势进入北美市场。本文旨在从电商发展趋势和商业模式的角度出发，通过分析拼多多的发展历程，研究Temu的发展历程、商业模式和现状。首先，本文采取了RBV框架对拼多多出海的内部资源进行分析；其次，运用PEST分析法对拼多多出海所面临的外部环境进行深入剖析；再次，通过波特五力模型分析拼多多所处行业的竞争格局；最后，运用SWOT分析法对Temu自身在竞争中的能力进行评估，从而为拼多多出海提供战略建议。经过分析，本文认为拼多多在出海过程中应坚持以下几点：首先，拼多多应继续发挥自身供应链优势，坚持低价策略，以吸引更多海外消费者。其次，拼多多应充分利用自身算法优势，降低营销成本，提高效益。再次，拼多多应利用资金优势，积极扩张，抢占海外市场份额。此外，在迅速扩张的同时，拼多多还需关注优化运营，维护与卖家的关系，并在全球布局过程中关注各个区域的差异，避免受到合规、政策等区域性因素的影响。这包括了解和遵循当地的税收、海关、环保、数据保护等相关法规，通过遵循合规性要求，Temu可以降低潜在风险并保持良好的企业声誉。此外，拼多多还需深入了解和适应目标市场。这意味着Temu需要掌握目标市场消费者的需求、购物习惯等信息，以便为其提供更符合本地市场特点的产品和服务。总之，拼多多作为中国电商的佼佼者，通过推出跨境电商购物平台Temu，有望在全球市场占据一席之地。然而，要在激烈的国际竞争中获得成功，拼多多仍需在多个方面进行努力，包括坚持自身核心优势、关注市场差异、深入了解目标市场、保持创新能力、提升品质和服务等。通过不断完善和优化，拼多多有望在全球跨境电商市场谱写新的辉煌篇章。

With the rapid development of the internet, China‘s e-commerce industry has flourished, greatly changing people‘s lives and shopping habits. However, facing increasingly fierce domestic competition, major e-commerce companies are seeking new growth points. As a leader in the e-commerce field, Pinduoduo has quickly captured market share with its sinking market strategy and viral spread. Encouraged by SheIn‘s successful overseas expansion, Pinduoduo launched the cross-border e-commerce shopping platform Temu in September 2022, making a strong entry into the North American market.This article aims to study the development process, business model, and current situation of Temu from the perspectives of e-commerce development trends and business models by analyzing Pinduoduo‘s development history. First, this paper use RBV framework to analyze Pinduoduo’s resources to do cross border e-commerce; then, it will use PEST analysis to deeply analyze the external environment faced by Pinduoduo‘s overseas expansion; second, it will analyze the competitive landscape of the industry where Pinduoduo is located through Porter‘s Five Forces model; finally, it will evaluate Temu‘s own capabilities in competition using SWOT analysis, thereby providing strategic suggestions for Pinduoduo‘s overseas expansion and reference for sellers who want to enter the cross-border e-commerce field.After analysis, this article believes that Pinduoduo should adhere to the following points during the overseas expansion process:First, Pinduoduo should continue to play its supply chain advantages and adhere to the low-price strategy to attract more overseas consumers. Second, Pinduoduo should make full use of its algorithmic advantages to reduce marketing costs and improve efficiency. Third, Pinduoduo should use its financial advantages to actively expand and seize overseas market shares.In addition, while rapidly expanding, Pinduoduo also needs to pay attention to optimizing operations, maintaining relationships with sellers, and paying attention to regional differences in the global layout process to avoid being affected by regional factors such as compliance and policies. This includes understanding and following local tax, customs, environmental protection, data protection, and other relevant regulations. By complying with regulatory requirements, Temu can reduce potential risks and maintain a good corporate reputation. Furthermore, Pinduoduo needs to deeply understand and adapt to the target market. This means that Temu needs to grasp the needs and shopping habits of consumers in the target market to provide products and services that better conform to the characteristics of the local market.In conclusion, as a leader in China‘s e-commerce industry, Pinduoduo is expected to have a place in the global market by launching the cross-border e-commerce shopping platform Temu. However, to succeed in the fierce international competition, Pinduoduo still needs to make efforts in multiple aspects, including adhering to its core advantages, paying attention to market differences, deeply understanding the target market, maintaining innovation capabilities, and improving quality and services. Through continuous improvement and optimization, Pinduoduo is expected to compose a new glorious chapter in the global cross-border e-commerce market.