近些年来，由于改革开放政策的不断深化，人们的物质需求得到极大满足，旅游度假逐步成为大众化的消费活动，文旅行业成为我国新的经济增长点。疫情前的2019年，国内出游超过60亿人次，年人均出游超过4次。我国旅游及相关产业增加值从2014年的27524亿元增长到2021年的45484亿元。 在市场持续增长及各类政策红利的吸引下，国内文旅产业发展活跃，成为人民美好生活的刚需、传承中华文化的载体、促进经济结构优化的推动力、践行两山理念的主要阵地、助力乡村振兴的重要力量。但由于市场、政策、行业特征等因素的影响，使得文旅行业融资难、效率低、项目紧，地方特色资源得不到高效利用，严重制约着行业发展。 从国内外已有相关研究来看，大部分学者是围绕文旅行业整体融资、政策支持、融资现状等方面展开讨论，国内研究受现状影响，多集中于国有背景文旅企业，针对民营文旅企业融资情况的研究成果较少。 本研究立足于文旅景区融资现状，选取河南宝泉旅游股份有限公司为案例。宝泉景区于2015年正式对外营业，研究代表性有：（1）南太行山水资源具有欣赏和开发优势；（2）本土民营企业，控股集团优质力量支持；（3）2017年成为河南首家挂牌新三板的山水景区，上市意图明确；（4）景区各期处于不同阶段，特点明显，资金需求量大的同时，也面临融资成本高、融资压力大、融资组合结构有待优化等问题。 论文以国内外学者在文旅业融资领域取得的理论研究成果为基础，以文献研究、对话访谈、对比研究、模型分析等方式，得出宝泉景区偿债能力与其高水平负债不匹配、融资组合单一、供应商和承包商等合作伙伴参与程度低、行业内多数企业面临类似问题等结论，并从政府、金融机构、企业的角度分别提出建议。 力图通过本研究，为宝泉景区的融资行为提供理论和实践参考，提升其健康发展的能力，希望可以为同类文旅企业的融资和产业布局提供可行性实践借鉴，也为相关管理部门优化文旅企业发展金融机制提供支持，同时以行业重塑和复苏助力乡村振兴、共同富裕。

In recent years, people‘s material needs have been met to a great extent, tourism and vacation has gradually become a popular consumption activity, and the literature and tourism industry has become a new economic growth point of our country due to the continuous deepening of the reform and opening up policy. In 2019 before the pandemic, there were more than 6 billion domestic visits, with more than 4 visits per capita per year. The added value of China‘s literature, tourism and related industries increased from 2752.4 billion in 2014 to 4548.4 billion yuan in 2021. With the continuous growth of the market and the attraction of various policy dividends, the domestic literature and tourism industry is in full swing and has become an important carrier for inheriting Chinese culture, a driving force for promoting the optimization of economic structure, a main position for implementing the concept of "Two Mountains Theory", and an important force for rural revitalization. However, affected by market, policy, industry characteristics and other factors, the literature and tourism industry is facing difficulties in financing, efficiency and urgent projects, and the local characteristic resources cannot be made the most of, which seriously restricts the development of the industry. From the perspective of relevant research available at home and abroad, most scholars focused on the overall financing of the literature and tourism industry and discussed in terms of the policy support, the current situation of financing and other aspects. Affected by the current situation, domestic research mostly focused on the literature and tourism enterprises in the state-owned background. There are few research results on the financing situation of private literature and tourism enterprises for the moment. Based on the financing situation of literature and tourism scenic spots, Henan Baoquan Tourist Co., Ltd. was used as a case in this study. Baoquan scenic spot was officially opened to the public in 2015, and the representative researches include: (1) the water resources of southern Taihang Mountains have the advantages of appreciation and development; (2) the high-quality strength support of local private enterprises and the holding groups; (3) in 2017, it became the first landscape scenic spot in Henan to be listed on NEEQ, showing clear listing intention. (4) the scenic spot is in different stages during each period, and its characteristics are obvious. While there is a large demand for funds, it is also faced with some problems, such as high financing cost, great financing pressure, financing combination structure to be optimized and so on. Based on the theoretical research achievements of domestic and foreign scholars in the field of culture and tourism financing, by means of interview, data comparison, model analysis, enterprise comparison and so on, it was concluded that the debt paying ability of Baoquan scenic spot does not match its high level of debt, the financing portfolio is single, and there is a low participation of suppliers, contractors and other partners, and most enterprises in the industry face similar problems. Besides, suggestions were put forward in terms of the government, financial institutions and enterprises. Through this study, it is aimed to provide theoretical and practical reference for the financing behavior of Baoquan scenic spot to enhance the ability of Baoquan scenic spot for healthy development, wishing to provide feasible practical reference for the financing and industrial layout of similar literature and tourism enterprises and support for the relevant management departments to optimize the financial mechanism for the development of cultural tourism enterprises, while boosting rural revitalization with industry reshaping and recovery to achieve common prosperity. lop healthily, hope to provide feasible practical reference for the financing and industrial layout of similar cultural tourism enterprises, and also provide support for relevant management departments to optimize the financial mechanism for the development of cultural tourism enterprises, and at the same time help rural revitalization and common prosperity with industry reshaping and recovery.