2015年后，中国迎来中国特色新型智库的建设热潮，智库从机构制度、关系网络、专家成果、品牌声誉等各方面都在不断探索、建设和完善，助力推进国家治理体系建设和国家治理能力现代化。社交媒体的出现改变了公共组织和机构的信息使用方式，成为智库传播思想的重要渠道，智库与社交媒体的结合促进了智库与社会各群体间的交互与连接，也给智库应该如何构建良好的组织声誉带来了一个新的挑战。我国智库当前在社交媒体上声誉的构建状况如何，如何利用社交媒体平台，搭建有序的与智库组织内外部的沟通渠道，多维度构建良好的智库组织声誉，从而提升咨政建言的智库软实力和影响力，为公共决策注入思想活力，提供有益方案与政策建议，是智库建设中不可忽视的一环。近年来，随着公共管理学科的发展，公共组织的声誉已经成为公共管理学科的研究前沿。智库作为公共组织的重要主体之一，良好的声誉是其软实力的重要体现。作为决策机构与公众间的“重要桥梁”的智库，组织的声誉对其政策参与过程与公众沟通过程的两端都有重要影响与作用。针对上述问题，本文从组织声誉的理论视角出发，选取微信公众号作为观察中国智库在社交媒体上构建组织声誉的素材库，以具有代表性的32家智库组织作为样本，基于2016-2020年约45万条文本数据，利用组织声誉理论前沿研究的编码表对中国智库组织声誉进行测量，并对其构建状况进行呈现和数据描述分析。研究显示不同维度的组织声誉在中国智库的社交媒体上表现各异，不同年度和不同的智库组织类型也有较大区别。本文较早地使用大数据测量的方式研究智库组织声誉，探讨智库在社交媒体平台上声誉提升的策略与路径。研究发现，我国主流智库在社交媒体上的组织声誉构建情况在绩效性声誉、程序性声誉、技术性声誉和道德性声誉4类维度上差异明显，不同类型的智库组织声誉构建各有侧重。基于结果讨论，本文建议增强智库的组织声誉管理意识，提升组织声誉管理能力，从智库的不同类型与特点入手构建和提升智库的组织声誉，并优化社交媒体上智库组织的传播内容与方式。

After 2015, China experienced a wave of construction of Chinese characteristic new-type think tanks. Think tanks have been continuously exploring, constructing and improving in various aspects such as institutional system, relationship network, expert achievements, and brand reputation, to help promote the construction of the national governance system and the modernization of national governance capacity. The emergence of social media has changed the way public organizations and institutions use information and has become an important channel for think tanks to disseminate ideas. It has also brought a new challenge to how think tanks should build a good organizational reputation. The combination of think tanks and social media has promoted the interaction and connection between think tanks and various social groups, and has also brought a new challenge to how think tanks should build a good organizational reputation. What is the current status of Chinese think tank’s organizational reputation building on social media? How to use social media platforms to build orderly internal and external communication channels with think tank organizations, build a good reputation of think tank organizations in multiple dimensions, and thus enhance the soft power of think tanks for political consultation. It is a link that cannot be ignored in the construction of think tanks, injecting ideological vitality into public decision-making, and providing beneficial programs and policy suggestions.In recent years, with the development of public management disciplines, the reputation of public organizations has become the research frontier of public management disciplines. As one of the important subjects of public organizations, think tanks have a good reputation as an important manifestation of their soft power. As a "important bridge" between decision-making institutions and the public, the reputation of a think tank has an important impact on both ends of its policy participation process and public communication process.Regarding the issue above, this article takes the theoretical perspective of organizational reputation, selects WeChat official accounts as the material library for observing the construction of organizational reputation of Chinese think tanks on social media. 32 representative think tank organizations are selected as samples, and based on about 450,000 pieces of text data from 2016 to 2020, the coding table of cutting-edge research on organizational reputation theory is used to measure the organizational reputation of Chinese think tanks and present and describe the construction status and data analysis. The study shows that the different dimensions of organizational reputation are displayed differently on the social media of Chinese think tanks, and there are also significant differences between different years and different types of think tank organizations. This article uses a big data measurement method to study think tank organizational reputation earlier and explores the strategies and paths for think tanks to enhance their reputation on social media platforms. The study found that the construction of organizational reputation of China‘s mainstream think tanks on social media differs significantly in the four dimensions of performance reputation, procedural reputation, technical reputation, and moral reputation, and different types of think tanks have their own emphasis on organizational reputation construction. Based on the discussion of the results, this paper proposes to enhance the organizational reputation management awareness of think tanks, enhance organizational reputation management capabilities, construct and enhance the organizational reputation of think tanks from the different types and characteristics of think tanks, and optimize the communication content and methods of think tank organizations on social media.