本研究主要关注在抖音上观看猫类短视频的行为及其影响。人与宠物的关系一直以来是社会学、心理学等学科关注的议题。宠物经济近年来得以不断发展，我国养宠人群数量逐年上升，这让宠物相关研究也得到长足发展。同时，随着短视频的兴起与发展，宠物也在网络虚拟空间中走红，尤以“云吸猫”最具代表性。猫咪从现实走入网络成为“数字猫”，从而进一步影响人们的日常生活。基于此，从传播学的角度探讨人们观看猫类短视频的动机、观看猫类短视频给人带来的影响也具有一定的理论和现实意义。本研究以传播学经典理论媒介依赖理论作为理论依托并包含3个子研究，从动机、过程、影响全链条来探讨分析人们在抖音观看猫类短视频的行为。首先，通过问卷调查的方式构建出在抖音观看猫类短视频的动机模型。结果显示，观看便利性、逃避现实、缓解压力、孤独感能预测在抖音观看猫类短视频的行为。其次，研究采用内容分析法对2021年抖音全网获赞数最多、评论数最多的两条猫类短视频的网友评论进行研究，从性别、评论类型、情感态度、好友互动等维度分析人们在观看猫类短视频时在想什么、会有怎样的互动。结果显示，视频类型不同，评论类型、情感态度、好友互动上存在显著差异。最后，研究通过认知实验与问卷调查回答了在抖音观看猫类短视频给人带来即时、长期影响两个层面的问题。从即时效果来看，认知实验结果表明观看猫类短视频能在短时间内唤起人们的正向情绪；从长期效果来看，在抖音观看猫类短视频的行为能有效预测抖音依赖、动物救助意愿。

This research focuses on the behaviors and impacts of watching cat short videos on Douyin. The relationship between people and pets has always been a concern of sociology, psychology and other disciplines. In recent years, the pet economy has been developing continuously, and the number of pet owners in China has been increasing year by year, which leads to the rapid development of pet-related research. With the rise and development of short videos, pets are also popular in the internet, especially the phenomenon of “Yunximao”. Cats turn into the internet and become cat memes which bring great effects to human beings. In sum, exploring the motivation of people watching short cat videos on Douyin and its influence from the perspective of communication science is also significant.This study relies on the classical theory of communication: Media Dependence Theory. First, a motivation model is constructed through a questionnaire survey. The results show that the convenience of Douyin, escapism, stress relief, and loneliness could predict the behavior of watching short cat videos on Douyin.Secondly, the research uses the content analysis method to study the comments of the two cat short videos in Douyin in 2021, and analyzes what people think and how they will interact when watching cat short videos from the dimensions of gender, comment type, emotional attitude, and friends interaction. The results show that the kinds of the videos would impact people’s comments, emotional attitudes, and interaction behavior with friends.Finally, this study answer the questions what kinds of effects cat short-videos bring to human beings through cognitive experiment and questionnaire survey. On one hand, the cognitive experiment show that watching short cat videos can arouse positive emotions in a short time; on the other hands, the watching behaviors can effectively predict Douyin dependence and animal rescue intention as long-term influence.