本研究聚焦于中国社交媒体中的抑郁症形象构建与污名化问题。随着社会的 极速发展和生活节奏的明显加快，抑郁等常见心理障碍和心理行为问题逐年增加， 但人们对于抑郁症的理解仍存在差距，甚至存在污名化现象。在新媒体时代，媒 体平台作为公众了解抑郁症的重要途径，却未能发挥出很好的引导作用。与抑郁 症相关的内容往往呈现出单方面的负面形象，将患者描绘为自杀和消极的形象， 可能会导致公众对抑郁症的污名化。本文以微博平台为研究对象，采用内容分析方法，分析微博中带有抑郁症话 题的构建特征和污名化状态，并从作者身份、作者背景、信息类型、抑郁归因、 形象特征、作者态度和治疗等七个方面进行了分析。本研究使用框架理论，从意 义解释、归因推理、道德评价和处理风格的四个角度，进一步探讨了微博中抑郁 症污名化现状的原因。研究结果表明，微博中对抑郁症的污名化情况确实存在。刻板的道德评价和 消极态度、个性化的归因、精英主义的意义解读以及治疗上的缺乏，导致了微博 中的抑郁症污名化。研究还发现，抑郁症患者之所以在微博上缺乏表达和讨论， 既受到抑郁症患者状况的特性影响，也受到污名的影响。因此，本研究从媒体、 个人和社会三个角度，提出了减少抑郁症污名化的建议。本研究在学术领域填补 了框架理论视角下有关新媒体平台抑郁症污名化研究的空白，同时也为新媒体时 代抑郁症的去污名化提供了切实的建议。希望本研究有利于抑郁症患者社会境况 的改善和社交平台对弱势群体的关怀。

This study focuses on the image construction and stigmatization of depression in Chinese social media. With society developing quickly and life moving at a noticeably quicker pace, common mental disorders such as depression and psychological behavioral problems are increasing year by year, yet there are gaps in the understanding of depression and even stigmatization of depression. In the new media era, media platforms, as an important way for the public to understand depression, have not played a good role in guiding it. Content related to depression often presents a one-sided negative image of patients as suicidal and negative, which may lead to public stigmatization of depression.Using the Weibo platform as the research object, the content analysis method of quantitative research was used to analyze the construction characteristics of depression topics in Weibo and the stigmatization status in seven categories: authorship, author‘s background, message type, depression attribution, image characteristics, author‘s attitude, and treatment. In addition, the study also explored the causes of the current situation of depression stigmatization in Weibo from the perspectives of meaning interpretation, attribution reasoning, moral evaluation, and processing style, using framing theory.The study‘s findings suggest that depression is stigmatized on Weibo. Stereotypical moral evaluation and negative attitudes, personalized attribution, elitist interpretation of meaning, and lack of treatment contributed to the stigmatization of depression on Weibo. In addition, the study found that the lack of discourse on depressed people on Weibo, which is caused by the characteristics of depressed people‘s condition and the influence of stigma, also contributes to the increased stigmatization of depression in Chinese social media. Accordingly, the authors propose recommendations to destigmatize depression from three perspectives: media, personal, and social.The study fills the gap in research on the stigmatization of depression on new media platforms from the perspective of framing theory in the academic field and provides practical suggestions for the decontamination of depression in the new media era. The goal of this study is to improve the social situation of depressed patients and promote a caring environment for vulnerable groups on social media platforms.