游戏主播是我国直播行业中最热门的职业类型之一,以“兴趣为生”是许多年轻人选择该当游戏主播的原因。伴随着高度的自由与娱乐性,主播也面临着高流动性、不稳定、无保障的困境,近年来与主播相关的合同纠纷、违约与停播、版权侵权等社会事件频发,与打赏相关的道德讨论、职业污名等现象凸显。与之相对应的,是高度资本化的平台透过算法技术与机制不断吸引流量、加速主播劳动各类数据与身体的价值变现。主播职业的性别化困境,以及游戏文化中的边缘地位,都使得女性游戏主播面临性别与劳动的关系困境。从事着“喜欢”但并“不稳定”的职业,现代数字劳工应当如何理解或重塑劳动的价值?女性如何在劳动中面对性别化的自我?这些都极具价值与意义的讨论。研究者着眼于女性游戏主播的视角,透过她们个人游戏经验与直播实践的讲述,关注平台中的权力(政治与经济)要素,将技术纳入劳动研究的视角之中,从而理解当代平台中的资本、技术、性别要素在劳动场域中相互影响与塑造的复杂机制,以及在中国语境中,职业性别化与性别文化认同的特殊呈现。本文以传播政治经济学为理论路径,结合马克思主义理论回归的思考,对女性游戏直播数字劳动实践进行考察。在“平台—技术—劳动者”三者结构中,重新审视当代数字劳动新异化与剥削现象。汲取传播学理论、女性主义相关理论养分,运用“交叉性”视角,以女性游戏主播日常劳动实践与经验为出发点,探索新型中国女性数字劳工新图景。本文首先探讨了游戏直播作为数字劳动的双重内涵,阐述了直播平台与游戏平台的合作经营模式,揭示“直播平台-公会-主播”间的合同陷阱,以及三者权利与义务关系,揭露主播被深度剥削的生存境况。其次,讨论了资本平台商业化路径中的数据商品化、身体商品化、亲密关系商品化的具体过程,揭示了平台盈利模式与垄断状况。再次,讨论了赛博时空中消费与生产、公共化与私人性交织与冲突,以及技术时间观等问题,阐述了主播与粉丝之间缔造的“虚拟亲密”所引发的“亲密悖论”。最后,以中国社会经济结构转型为背景,以女性个体经验出发,探索她们游戏主播的职业选择历程、在家直播卧室文化以及游戏文化中的性别认同。讨论部分,本文从现代数字劳动新价值、“调适”的能动性视角、性别化职业期望、女性变革新主力等方向提出了独特的思考。本文的这项研究对重塑当代新型劳动的价值、重思性别与劳动的关系具有重要意义。
In China‘s live broadcast industry, game streamers are a popular professional type, with many young people earning a living by following their passions. Although streamers have high levels of freedom and entertainment, they also face the dilemma of high mobility, instability, and insecurity. Throughout recent years, there have been many social events such as contract disputes, breach of contract, suspension of broadcasting, copyright infringement, etc., as well as moral discussions and professional stigma pertaining to rewards. The highly capitalized platform continuously attracts data through algorithms and mechanisms and speeds up the realization of various data and body values generated by streamers. Female game streamers are faced with the dilemma of gender and labor due to the gender dilemma of the streamer profession. The value of labor may need to be reshaped by modern digital workers, who work in "passionate" but "unstable" occupations. What are the ways in which women face the gendered self in their professional lives? It is important and valuable to have these discussions. In their personal game experience and live broadcast practice, the researchers look at the perspective of female game streamers, analyze the power (politics and economy) in the platform, and incorporate technology into labor research so as to gain a deeper understanding of how capital is mutually influenced and shaped, as well as how technology and gender are integrated into the contemporary platform in the labor field. In addition, professional sexualization and gender-cultural identity will be specifically presented in the context of China. The purpose of this study is to rethink the value of contemporary new-type labor and the relationship between gender and labor.Based on the theories of communication political economy and Marx‘s theory regression, this paper examines the digital labor practices of female game live broadcasts. A new alienation and exploitation of contemporary digital labor are re-examined in the framework of "platform-technology-worker." By combining the nutrition of communication theory and feminist theory, this paper explores a new perspective on female digital labor in China from the perspective of "intersection" as well as from the experience of female game streamers on a daily basis. First of all, this paper explains how live video games are both digital labor and live broadcast platforms that are cooperative business models. The following paragraph explains the contract trap between "live broadcast platform-guild-streamer" and the relationship between their rights and obligations, as well as how streamers are deeply exploited in their living conditions. Further, it discusses the specific process of data commercialization, body commercialization, and intimate relationship commercialization within the capital platform‘s commercialization path. Additionally, it reveals the platform profit model and the monopolistic situation. Thirdly, it examines the interconnection and conflict between cyberspace consumption and production, publicity, and privacy, and the concept of technical time, as well as the "intimacy paradox" created by "virtual intimacy" between the game streamer and the audience. This paper explores women‘s career choices as game streamers, the bedroom culture of live broadcasts at home, and the gender identity of game enthusiasts. This is within the context of social and economic structural change in China. In the discussion section, this paper proposes unique approaches based on the value of modern digital labor, the dynamic perspective of "Adjustment "and the expectation of gendered careers.