2022年2月，第24届北京冬季奥林匹克盛会在全世界的瞩目下顺利开幕，出生于2003年的天才少女谷爱凌为中国代表队斩获两金一银。然而，荣耀往往与争议并存，关于谷爱凌的争议并未因冬奥结束停止，反而伴随时间发酵升级。本研究希望通过分析国际新闻媒体发布的谷爱凌报道文本，探讨海内外民众关注的热点话题，总结谷爱凌媒介形象特征，为后续学科研究提供一定支撑。研究以议程设置和新闻框架理论为理论铺垫，运用量化分析工具—Python，爬取2019年6月-2022年12月间，Westlaw法律、新闻研究综合数据库收录的2334篇谷爱凌相关报道文本，涵盖全球40个国家和地区，来源于360个媒体机构。基于隐含狄利克雷分布LDA模型和VADER情感模型，就报道文本的形式特征和内容特征加以量化拆解和分析。研究发现，谷爱凌引起了海内外媒体的广泛关注，英美加等西方国家和中国掌握着相对大的话语声量。从不同维度拆解后发现，不同年份、不同类别的国家对于谷爱凌的关注度和关注点存在显著差异，与中国的合作互信程度，媒介事件等影响因素相关。运用LDA模型将报道文本话题聚类为12个，分别为：“谷爱凌与其成长经历”、“谷爱凌与国际政治”、“谷爱凌与荣誉头衔”、“谷爱凌与女性主义”、“谷爱凌及其家庭背景”、“谷爱凌获得冬奥金牌”、“谷爱凌与中国体育”、“谷爱凌与各项赛事”、“谷爱凌与时尚代言”、“谷爱凌与U型池”、“谷爱凌的国籍争议与身份认同”、“谷爱凌与北京冬奥”。计算情感指数后发现，海内外新闻媒体对谷爱凌的情感指数呈现逐步下降的趋势，不同类别国家在不同年份，针对不同话题的情感倾向也各不相同。结合本研究所有成果，本研究将谷爱凌的媒介形象特征概括为为六个特征，包括：自强不息的竞技运动员形象、攒锋聚镝的双重国籍形象、睿智开朗的斯坦福学霸形象、绰约多姿的时尚跨界形象、敦睦邦交的外交使者形象、优雅沉稳的女性主义形象。最后，本研究就公众正确看待，国内媒体合理宣传谷爱凌相关话题提出建议。
In February 2022, the 24th Beijing Winter Olympic Games successfully opened in front of the world‘s attention. Eileen Gu, a talented girl born in 2003, won two gold MEDALS and one silver medal for the Chinese team. However, glory is often accompanied by controversy. The controversy about Eileen Gu did not stop with the end of the Winter Olympics, but with the time fermentation escalates. This study hopes to discuss the hot topics of public concern at home and abroad by analyzing the reports of Eileen Gu published by international news media, and summarize the characteristics of Eileen Gu‘s media image, so as to provide certain support for the subsequent research of the subject.With agenda setting and news framework theory as the theoretical foundation, this study uses Python, a quantitative analysis tool, to extract 2,334 Eileen Gu-related report texts included in Westlaw Law and news research database from June 2019 to December 2022, covering 40 countries and regions around the world and from 360 media organizations. Based on the implicit Dirichlet distribution LDA model and VADER emotion model, the formal and content features of the report text are quantified and analyzed.The study found that Eileen Gu has attracted wide attention from the media at home and abroad, and Western countries such as Britain, the United States and Canada and China have relatively large voice volume. After dissolving from different dimensions, it is found that countries of different years and categories have significant differences in the attention and focus of Eileen Gu, which is related to China‘s degree of cooperation and mutual trust, media events and other influencing factors. LDA model is used to cluster the topics of the reported text into 12, which are as follows: "Eileen Gu and her Growing Up Experience", "Eileen Gu and International Politics", "Eileen Gu and Honorary Titles", "Eileen Gu and feminism", "Eileen Gu and her family background", "Eileen Gu winning the Gold Medal in the Winter Olympics", "Eileen Gu and Chinese Sports", "Eileen Gu and various competitions", "Eileen Gu and fashion endorsement", "Eileen Gu and Halfpipe", "Eileen Gu‘s nationality dispute" Discussion and Identity ", "Eileen Gu and Beijing Winter Olympics". After calculating the emotion index, it is found that the emotion index of domestic and overseas news media towards Eileen Gu shows a gradually declining trend, and different countries have different emotional tendencies towards different topics in different years.Combined with all of this research results, this study will GuAiLing medium summarized into six features for image features, including: focus the efforts of freestyle skiing athletes image, controversial question coexist image of dual nationality, bright open at Stanford university students with excellent grades image, warm and sexy advertising fashion favorite image, inclusive friendly diplomatic envoys, elegant composed image of feminism.Finally, this study puts forward suggestions on the public‘s correct view and the domestic media‘s reasonable promotion of Eileen Gu related topics.
