山西陶瓷历史悠久、品类丰富，却较少受到关注。发展至今，已具备可观的规模，却呈现出大而不强、全而不优的产业面貌。在行业转型升级的大势之下，山西陶瓷产业该以何种方式实现创新与发展？本文以山西产业陶瓷为研究对象，通过对其发展历程、发展现状的梳理和记录，归纳出山西发展产业陶瓷的主要优势和制约因素。结合产业特点，提出通过设计创新推动山西产业陶瓷发展的观点，并从设计师能力培养和创新氛围营造两个层面对具体实践路径进行探索。文章主体包含三部分内容。第一部分是基础研究（第二章和第三章）。从当前山西地区较具代表性、生产规模较大的陶瓷品类（日用瓷、建筑陶瓷、低温釉陶和砂陶）出发，通过文献梳理、实地调研、采访等方式了解山西现代产业陶瓷和传统产业陶瓷的发展概况。从中分析不同时期影响山西陶瓷产业发展的主要因素：资源环境、技术环境、政策环境、市场环境、产品力、管理能力、本省煤炭行业状况（间接影响因素）。归纳出山西陶瓷产业的主流发展思路：改良技术设备，提升效率、降低成本；改善设计，提高附加值、增强产品竞争力；改变销售模式，抢占终端市场、扩大利润空间。第二部分是创新模式探讨（第四章）。山西发展产业陶瓷的主要优势有：自然资源、劳动力资源、民间资金、政策导向、文化资源；主要制约因素为：人才储备薄弱、经营理念滞后、缺乏行业规范、配套设施不完善、创新能力不足。当前主流的发展思路对应着不同的创新模式，即技术推动式创新、设计驱动式创新和市场拉动式创新，分析三种创新模式的特点，提出以设计创新推动山西陶瓷产业发展。第三部分是设计创新实践路径的探讨（第五章和第六章）。第一，从设计师需具备的基本素质、产品研发不同阶段设计师的角色定位及所需技能、设计原则、设计视角等方面对设计师的能力培养问题展开研究。第二，从设计创新的组织与管理、创新资源的获取与协调、设计创新与企业经营理念、经营状况的适配等方面探讨山西陶瓷企业设计创新氛围的营造方式。第三，从陶瓷工业政策、非遗及工艺美术政策两个方面对当前山西陶瓷行业相关政策进行概述，并提出政府应从设计教育、知识产权保护体系、公共服务体系和帮扶措施着手，为开展设计创新营造良好的政策环境。
Shanxi ceramics has a long history and rich categories, but less attention. Up to now, it has developed to a considerable scale, but presents a large but not strong, full but not excellent industrial landscape. Under the general trend of industry transformation and upgrading, how should Shanxi ceramic industry achieve innovation and development? Taking Shanxi ceramic products as the research object, this paper summarizes the main advantages and restrictive factors of Shanxi's development of ceramic industry; combining with the industry’s appearance, puts forward the viewpoint of promoting the development of Shanxi ceramic industry through design innovation, explores the specific practice path from two levels -- designer ability training and innovation atmosphere creation.The main body of the artical contains three aspects.Starting from the representative and large-scale ceramic categories (household porcelain, architectural ceramics, low-temperature glazed pottery and sand pottery) in Shanxi, understand the development of Shanxi’s modern ceramic industry through literature review, field research, interviews, etc. It analyzes the main factors affecting the development of Shanxi ceramics industry in different periods : resource environment, technical environment, policy environment, market environment, product power, management ability, provincial coal industry status (indirect influencing factor), summarizes the mainstream development ideas of ceramics industry in Shanxi: improve technical equipment, improve efficiency and reduce costs; Improve design, increase added value and enhance product competitiveness; change the sales model, seize the terminal market and expand the profit margins.The second part is the discussion of innovation mode. The main advantages of developing the ceramics industry in Shanxi include: natural resources, labor resources, private capital, policy orientation and cultural resources; The main constraints are: weak talent pool, lagging business philosophy, lack of industry standards, imperfect supporting facilities and insufficient innovation ability. At present, the mainstream development ideas correspond to different innovation modes, namely, technology-driven innovation, design-driven innovation and market-pulled innovation. Based on the analysis of the characteristics of the three innovation modes, combining with the development status and advantages and disadvantages, it is proposed to promote the development of Shanxi ceramic industry by design innovation.The third part is the discussion of the practical path of design innovation. Firstly, from the basic qualities that designers need to have, the role of designers and the skills required, design principles and design perspectives in different stages of product development. Secondly, it discusses the way of creating design innovation atmosphere in Shanxi ceramic enterprises from the aspects of organization and management of design innovation, acquisition and coordination of innovation resources, and adaptation of design innovation with enterprise management philosophy and operating conditions. Thirdly, it summarizes the current policies of Shanxi ceramic industry from two aspects , the policy of ceramic industry and the policy of intangible cultural heritage and arts and crafts. It is suggested that the government should start from design education, intellectual property protection system, public service system and supporting measures to create a good policy environment for design innovation.
