本自古罗马时代起，对于中国古代文明的向往沿着丝绸之路在欧洲大陆蔓延，13世纪《马可·波罗游记》的问世又在世界范围内掀起一股迷恋中国的狂潮。路易十四在位期间，法国掀起了一场真正的“中国热”，法国的王公贵胄没有一人不以拥有中国艺术品为荣。即便这股“中国风”的反响并不是一直完全正面，由于意识形态和文化差异逐渐出现了一些片面理解，但并不阻碍我们认为中国文化曾在百年之余影响了法国乃至欧洲的文化与思想，这一主体值得深入挖掘。虽然法国“中国风”的往昔逐渐被揭开面纱，但作为中间人的奢侈品商人这一催化剂一般的角色却尚未被公众熟知，相关研究还处于萌芽状态。因此，此方案旨在策划一场以“中国风”在法国传播过程中奢侈品商人的作用为主题的展览，首先通过文献研究、实物研究、实地考察等方法，对目前法国17至18世纪“中国风”的历史研究成果进行梳理，进而得以从绘画、艺术品、室内装饰、园林等众多领域展现中国风是如何经由奢侈品商人之手，在法国上流社会形成狂热风潮的。我们往往重视文明传播的成果，却有可能忽略这个过程中的有趣环节。因此，鉴于其重要性和研究的必要性，本策展方案将以奢侈品商人为出发点，将实物藏品、场景复原、互动体验等展览资源有机结合在一起，从这一视角衍生拓展讲述两个文明交融的历史。本方案还参考博物馆学与策展理论，结合了艺术管理学、营销学等理论工具，同时还参考了展览拟用场地故宫博物院历年展览档案，力争在展览形式上有所突破，将主题与展场完美融合，带给观众更好的观展体验。

Since the time of Ancient Rome, the yearning for the ancient Chinese civilization spread along the Silk Road in Europe, and the publication of The Travels of Marco Polo in the 13th century set off a frenzy of infatuated with China in the world. During the reign of Louis XIV, there was a real “China fever” in France, which is now called “Sinomania”, and all the princes and aristocrats were proud of owing Chinese artworks.This exhibition proposal aims to curate an exhibition on the role of luxury goods merchants in the dissemination of “Chinese style” in France. Firstly, through documentary research, physical research, the historical research results of “Chinese style” in France in the 17th and 18th centuries are sorted out, and then through many fields such as painting, artwork, interior decoration and garden, to show how the Chinese style forms a fanatical trend in the upper class of France through the hands of luxury merchants. While the past of “Chinoiserie” in France is gradually being unveiled, the catalytic role of the middleman, the luxury merchants, is not well understood and research about this middleman is still in its infancy. We trend to pay attention to the achievements of civilization transmission, but may ignore some of the interesting points of the whole process. Therefore, in view of its importance and the necessity of research, this proposal will take luxury merchants as the center, and then combine the exhibition resources such as architectural objects, tool objects, scene restoration and interactive games to expand the history of the integration of the two civilizations from this perspective.The exhibition proposal also draws on museological and curatorial theories, combined with theoretical tools such as art management and marketing, and also refers to the exhibition venue, namely the historical exhibition files of the Palace Museum, in an attempt to make a breakthrough in the exhibition format , perfect integration of the theme and the exhibition venue, and bring a better viewing experience to the audience.