互联网技术的全民覆盖以及文化消费潮的到来，使信息的数字化获取方式成为主流。博物馆、美术馆、自然景区等公共文化服务窗口肩负着历史传承，知识输出、价值传递等社会功能。随着“网页博物馆”、“数字博物馆”等概念的传播以及社交媒体的发展，各公共文化服务窗口积极利用互联网平台进行数字化调整，建立自己的传播矩阵，为不同需求类型的受众提供了多样化服务。这一新的传播方式是传统与现代的碰撞，是各公共文化服务机构在新的社会需求下适应时代发展的自我革新。自然保护区主题下的设计本质是对地域生态文化价值观的认同与重视，是一种来源于生态文化的设计服务行为。根据目前对国内知名自然景区的数字化现状调研分析，笔者认为：设计的起点不应只停留在单纯的视觉表现层面，而应通过探索地域生态文化获取综合性信息从而进行文化层面的传达。其价值不在于对现有设计的颠覆或创新，而在于对生态文化的适应性以及可推广、可发展的延续效应。本次毕业设计笔者将自己的家乡——著名自然风景区长白山作为设计对象，以当地特有生态资源、科学信息、人文信息等资料为内容，试图以视觉化信息设计的方式进行长白山自然景区数字博物馆的设计研究与实践。笔者对世界范围内相关案例的设计理念、结构、风格进行了梳理和调研，同时对生态资源视觉化部分进行了探索和尝试。最终从长白山庞大的生态系统中梳理出最能展示其特色且具有一定趣味性的信息组织架构，在此基础上用真实图像、科普性与装饰性兼具的插画、音景等组合形式进行呈现,使视觉设计在地域环境中具有存在的价值和自身发挥的空间，同时又具有对当地生态资源推广、传播与保护的意义。
Along with the universal coverage of Internet technologies and the advent of cultural consumption, digital access to information has become mainstream. The public cultural service such as museums, art galleries and natural scenic spots shoulder various social functions such as historical inheritance, knowledge output, and value delivery. The spread of the concept of web museum and digital museum together with the development of social media lead to the digitalization of these public cultural service platforms, establishing their own communication matrix by making extensive use of Internet platforms and providing diversified services to the diversified audience who has different needs. Such a communication method is the collision between traditions and modernity, as well as the self-evolution that the public cultural service made in order to fit the evolving social needs.The essence of the natural reserves’ design concept lies in the recognition and emphasis on the regional ecological and cultural values, which represents a type of design service derived from ecological culture. Instead of simply getting stuck in the visual representation of ecological resources, such designs should seek to obtain comprehensive information and communicate at the cultural level through exploring regional ecological culture, whose value does not lie in the subversion or innovation of existing designs, but in the adaptability to ecological culture as well as the continuous effect of promotion and development.For the thesis project, I chose my hometown—the famous natural scenic spot Changbai Mountain as my design subject and the local unique materials such as ecological resources, scientific information and humanistic information as the contents. I tried to conduct research and practice of digital museum of Changbai natural scenic spot by means of information visualization. I sorted out and investigated the design concepts, structures and styles of relevant cases around the world and makes exploration and attempts to the visualization of ecological resources. Finally, I sorted out the information organization structure that could be the best to show its unique characteristics with certain interests from the Changbai Mountain’s huge ecosystem. On this basis, I combined real images, illustrations of science popularization and decoration and soundscapes for its visual expression, by which means the visual design has the value of existence and room to play in the regional environment. At the same time, it carried the significance of promoting, disseminating and protecting local ecological resources.
