本研究以陕西省袁家村由农业工业生产到文化产业发展的整体历程为研究案例,采用民族志研究方法,对袁家村进行参与式观察,对村民、村两委干部、合作社成员、行业协会成员等多元乡村主体进行深度访谈。从乡村的文化空间、社会空间、物质空间以及文化、人才、资本等文化产业要素的维度出发,对文化产业赋能乡村振兴与乡村文化空间建构的互动进行探究。研究发现,袁家村文化产业发展具有以农耕文明为核心、坚持村民主体地位、发挥村两委引领作用、吸纳多元社会力量等特点。基于此,袁家村实现了以文化、人才、资本为主要要素的文化产业赋能乡村振兴。其中,文化作为带动性要素,产生规范性效果;人才作为主体性要素,产生融合性效果;资本作为支持性要素,产生规模性效果。进而,袁家村实现了城乡壁垒的破除与整体要素的流动,以及文化产业赋能乡村振兴的持续稳定。值得注意的是,由物质空间的现实引发社会空间的行动,进而形成文化空间的规范,体现为“现实-行动-规范”的溯源框架。文化要素通过其规范性作用促成社会行动与现实改造,表现为乡村的文化空间、社会空间与物质空间的联系,即“规范-行动-现实”的传导框架。由此,文化要素的规范性与带动性得到现实回应,乡村的文化空间、社会空间与物质空间的互动得到梳理。综合以上,乡村文化空间通过文化认同、文化规范、文化自觉的形成,为文化产业赋能乡村振兴打下基础;文化产业赋能乡村振兴所带来的优秀传统乡土文化活力的激发、乡村本土文化人才队伍的壮大、乡村多元文化创新动能的培育,进一步重塑了乡村文化空间。本研究是对文化产业赋能乡村振兴视角下乡村文化空间的辩证分析,研究对象袁家村的发展模式具有其先进性与典型性,为中国乡村的全面振兴提供了有力借鉴。
This study takes the overall process of Yuanjia village from agricultural industrial production to cultural industry development in Shaanxi Province as the research case, adopts the ethnographic research method, makes a participatory observation on Yuanjia village, and makes in-depth interviews with multiple rural subjects such as villagers, cadres of the village committees, members of cooperatives and associations. Starting from the dimensions of rural cultural space, social space, material space and cultural industry elements such as culture, talent and capital, this paper explores the interaction between Rural Revitalization enabled by cultural industry and the construction of rural cultural space.The study finds that the development of cultural industry in Yuanjia village has the characteristics of taking agricultural civilization as the core, adhering to the dominant position of villagers, giving full play to the leading role of the village committees and absorbing multiple social forces. Based on this, Yuanjia village has realized the Rural Revitalization of cultural industry empowerment with culture, talents and capital as the main elements. Among them, culture, as a driving factor, produces normative effects; Talents, as the main factor, produce the effect of integration; Capital, as a supporting factor, has a large-scale effect. Furthermore, Yuanjia village has achieved the removal of urban and rural barriers and the flow of overall factors, as well as the sustainable stability of Rural Revitalization enabled by cultural industry. It is worth noting that cultural elements promote the transformation of social action and reality through their normative role, which is manifested in the connection between rural cultural space, social space and material space, that is, the transmission framework of "norm-action-reality". The formation of culture has its practical reasons, that is, the reality of material space leads to the action of social space, and then forms the norm of cultural space, which is embodied in the traceability framework of "reality-action-norm". Therefore, the driving and standardization of cultural elements have been realistically responded, and the interaction between rural cultural space, social space and material space has been combed.Lay the foundation for the rural cultural industry to be able to revitalize and standardize the rural culture consciously through the above-mentioned cultural space; The stimulation of the vitality of excellent traditional local culture brought by the revitalization of rural areas by the empowerment of cultural industry, the growth of rural local cultural talent team and the cultivation of rural multicultural innovation kinetic energy have further reshaped the rural cultural space. This study is a dialectical analysis of the rural cultural space from the perspective of cultural industry revitalization. The development mode of Yuanjia village has its advanced nature and representativeness, which provides a powerful reference for the comprehensive revitalization of China's rural areas.