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游戏社区中的女性用户参与动机研究

Research on Motivation of Female Users in Gaming Community

作者:吴秉蕙
  • 学号
    2019******
  • 学位
    硕士
  • 电子邮箱
    wub******.cn
  • 答辩日期
    2022.05.21
  • 导师
    吕宇翔
  • 学科名
    新闻传播学
  • 页码
    88
  • 保密级别
    公开
  • 培养单位
    067 新闻学院
  • 中文关键词
    虚拟社区,游戏社区,女性主义,参与行为,女性用户
  • 英文关键词
    Virtual community,gaming community,Feminism,female user,participating behavior

摘要

游戏领域长期处于男性霸权之下,男性掌握话语主权,在这种情况下,游戏社区讨论过程也呈现男性为主导的现象,女性则更多成为被歧视以及带有偏见的一方。本研究以女性主义视角对二十五名受访者进行深度访谈,并配合参与式观察对整体社区环境进行深入了解,探究女性参与游戏社区的动机、心理因素以及其需求。随着女性参与游戏领域以及女性地位的提高,发现大部分的女性用户在社区参与的过程中依旧有感受或者亲身经历歧视的现象,在这种环境下,女性选择聚集于部分以女性为主的社区进行讨论,参与的内容则是以围绕电竞选手或者娱乐性话题为主,形成女性力量的凝聚,同时在互动间提升女性的自我认同以及建立共同符号价值。女性用户也能通过跟随喜欢的电竞选手以及战队来形成粉丝群体,对这些男性选手进行凝视以及男性消费,以形成女性在游戏领域中的主体地位。尽管女性地位上升,但性别二元对立依旧存在,男性认为女性不注重游戏技术且将电竞作为追星的形式来跟随,女性则认为在长期男性主导的语境下,女性若想实现话语提升,除了参与传统的游戏话题外,也可以通过其他视角来加入游戏领域社区讨论当中,两性对于游戏社区内容的认知差异变相加剧双方对立情况,若要和谐建立一个男女平等的讨论空间,首先要先消除性别界限,从大环境着手,从而促进主客体模糊化,女性不再是一个“不如男性”的地位。本文意在期望在未来女性能不再是客体化的存在,女性话语权的崛起其方式不是对男性进行贬低或以超越男性为目标,男性也不对女性贴上过多的负面标签,消解男女两性的性别身份,保留各自差异且独立思考,建立多彩丰富的社区氛围。

The game field has been dominated by males for a long time. Males hold the sovereignty of discourse while females rank the second. Under this situation, males tend to dominate discussions of the game community while females are more discriminated and prejudiced. This research conducted an in-depth interview to 25 respondents from the perspective of Feminism and adopted the way of participatory observation to have a deep understanding of the overall community environment so as to explore the motivation, psychological factors and demands of females in their participating in the game community. As more and more females begin to play games and their status is improved, we find that most female users still feel or experience discrimination in the process of community participation. In case of that situation, females tend to discuss in some communities where females take the lead and their topics are mainly about e-sports players or entertainment topics. Females are also gathering strength to form their own self-identity and symbol values. By following the path of their favorite e-sports playersand teams, they also form their own fan groups who gaze at male players and pursue goods of males.In this way, males also form their dominant status in the game field. This study has found that the gender binary opposition still existed in this case. Males consider that females do not pay attention to gaming technology and that they follow e-sports as a form of star pursuit. However, females consider that in the long-term contexts dominated by males, females can join game community discussions from other perspectives in addition to participating in traditional gaming topics if they want to improve their discourse status. However, the cognitive difference between males and females in game community aggravates their confrontation. In order to establish a harmonious and equal discussion space for males and females, the gender boundary should be eliminated and measure shall be taken from the larger environment so as to blur the boundary between subjects and objects. Only in this way can females no longer have a position “inferior to males”. At present, with more and more females playing games and female audiences watching E-sports games, females have gained some discourse rights in game community discussions and they are having more and more power. It is expected that females in the future will no longer exist in the form of objectification. The rise of females’ discourse powers does not mean that females will belittle or surpass males. At the same time, males will no longer put many negative labels on females. In this way, gender identity of both sexes will be eliminated, their independent thinking space will be left and a colorful community atmosphere will be established.