本文主要运用了全球价值链的理论框架，探讨全球化语境下电视节目模式产业发展的相关命题。首先，本文从历史的视角梳理了电视节目模式产业发展的过程，并分析了驱动其发展的主要因素，包括国际政治和经济环境的变化、新的传播技术的发展以及跨国集团公司的兴起等。其次，本文系统地分析了节目模式全球价值链在产业和文化维度的结构化特征。在投入-产出结构方面，国际节目模式通过研发-本土发行-本土制作-本土播出-国际发行-海外重制-海外播出的链条实现价值创造和增值的过程。在治理结构方面，国际电视节目模式产业正在逐渐从“买方”（播出平台）驱动转变为“生产者”驱动，从发行往制作端延伸的跨国公司扮演着日益重要的角色。在地理分布方面，节目模式的输出主要由英国、美国、荷兰等欧美国家主导，但它们的地位也在逐渐受到以色列、韩国等新兴国家的挑战。在制度性框架方面，虽然世界各国对节目模式知识产权法律层面的保护还没有达成一致，但借助国际性行业组织，节目模式产业正在逐渐形成自律性的行业规范。在文化结构方面，本文分析了节目模式既“全球化”又“本土化”的属性。一方面，它致力于提供符合“最大公约数”的文化框架，成功的模式往往是“高概念”的，创意往往是建立在人类原始的本能和情感的基础上。另一方面，它通过全球各个版本的灵活改编去实现文化的本土化。这两重属性使其拥有更强的克服“文化折扣”和地方性的文化保护政策的能力。文中也探讨了节目模式对全球文化的影响。节目模式不是一种“文化帝国主义”的形式，但作为一种追求效率和利润的“麦当劳化”的全球市场化经济的产物，节目模式产业的发展的确在一定程度上削弱了文化和价值观的多元性。本文也重点分析了电视节目模式的产业升级问题。通过对英国、荷兰、韩国的案例分析，本文区分出了节目模式产业升级的四个阶段，分析了决定一个国家能否完成产业升级，成为模式输出国的关键因素。这些因素包括社会环境、行业生态、政策导向、跨国公司的作用等多个方面。最后，本文分析了中国节目模式产业在全球价值链上实现升级所面对的挑战以及应对策略。
This thesis mainly uses the theoretical framework of global value chain to discuss the issues related to the development of TV format industry in the era of globalization.First of all, this thesis sorts out the development process of TV format industry from the perspective of history and analyzes the main factors driving the development which include the changes of international political and economic environment, the development of new communication technologies and the rise of transnational corporations.Secondly, this thesis systematically analyzes the structural features of global value chain in industrial and cultural dimensions. As for the input-output structure, the TV format industry realizes the process of value creation and increase through the chain of development - local distribution - local production - local broadcasting - international distribution - international reproduction - international broadcasting. In terms of governance structure, the TV format industry is gradually changing from "buyer (broadcaster)" driven to "producer" driven, and the transnational corporations are playing an increasingly important role in distribution and production. In the aspect of territoriality, the output of TV format is mainly dominated by the United Kingdom, the United States, the Netherlands and other European countries, but their status is gradually challenged by emerging countries such as Israel and South Korea. In terms of the institutional framework, although countries around the world have not reached an agreement on the legal protection of the intellectual property rights over the TV format, with the help of international industry organizations such as FRAPA, the TV format industry is gradually forming self-regulatory industry norms. This thesis also analyzes the attributes of both "globalization" and "localization" of the TV format in the aspect of cultural structure. For one thing, it aims to provide in accordance with the cultural framework which is "as universally attractive as possible", and the successful format often features "high concept" idea, creativity is often built on basic instincts or the primal emotions of ordinary people. For another thing, it realizes the localization of culture through the flexible adaptation of various versions all over the world. These two attributes make it more capable of overcoming "cultural discount" and local cultural protection policies. The influence of TV format on global culture is also discussed in this thesis. TV format is not a kind of "cultural imperialism" form, but as a product of "McDonaldization", a globally commercialized culture that pursues efficiency and profit, the development of TV format industry does weaken the diversity of culture and values to some extent.This thesis also focuses on the industrial upgrading of the TV format for different countries. Through the case studies of the UK, the Netherlands and South Korea, this thesis distinguishes the four stages of the industrial upgrading of TV format for a nation, and analyzes the key factors that determine whether a country can complete the industrial upgrading and become a format exporting country. These factors include social environment, industry ecology, policy orientation, the role of transnational corporations and other aspects. Finally, this thesis analyzes the challenges facing China's TV format industrial upgrading process and the corresponding strategies.
