动态海报是相对于传统平面静态海报的一种新的海报设计形式，他的出现与兴起主要基于互联网的发展、新媒体技术的革新，以及移动终端的普及，这种新的海报设计形式，其特点在于可以营造特定的形式，以带有情节的叙事，让人产生真情实感，引发共鸣，促使加深人们对信息的记忆。大型的社会心理焦虑，是近年来设计师面临的社会问题其中一个重要的课题，包括了健康的焦虑、就业的焦虑、疫情与社会安全的焦虑乃至国际关系的焦虑等等。社会急需要各种形式的焦虑缓解方案，政府的政策施作、各种志工团的组建，或是许多以运动、音乐、艺术治疗的方式作为缓解压力的设计研究都应运而生，还有各种数字娱乐活动也对舒缓情绪起了很大的作用，其中也不乏以设计作为手段的方式，包括文案、广告、海报、展览、音乐会、环境空间、产品工艺等等的设计。本文尝试通过针对动态海报的相关特点、设计方法以及理论与实践研究关乎社会心理焦虑的现实问题，展开相应的研究与实践的探索，搜集国内外相关文献理论、案例，寻求可行性的概念与方法，以后疫情时代人们在健康、社会安全问题、工作发展、生活型态的转变等等压力下产生的心理焦虑针对性纾解研究作为实践方面的主体，其中涉及到运用不同感官、结合了动态海报设计和公共空间以及移动终端等媒介呈现的方式，以及心理学等学科的理论，力求能为舒缓社会焦虑提供决方案、发挥人文关怀的精神，对于传统的平面设计往新型态的表现方式发展，做出一定的相关研究贡献。
Dynamic posters are a new form of poster design compared to traditional flat static posters. Its emergence and rise are mainly based on the development of the Internet, the innovation of new media technologies, and the popularization of mobile terminals. This new form of poster design, its The characteristic is that it can create a specific form, with a plot narrative, to make people feel real, arouse resonance, and promote people's memory of information.Large-scale social psychological anxiety is one of the important social problems faced by designers in recent years, including health anxiety, employment anxiety, epidemic and social security anxiety, and international relations anxiety, etc. The society urgently needs various forms of anxiety relief programs, government policy implementation, the formation of various volunteer groups, or many design studies that use sports, music, and art therapy to relieve stress. Various digital entertainment activities have also played a great role in soothing emotions, and there are many ways to use design as a means, including copywriting, advertising, posters, exhibitions, concerts, environmental spaces, product craftsmanship, and so on.This article attempts to carry out corresponding research and practical exploration by focusing on the relevant characteristics, design methods, and theoretical and practical research of dynamic posters related to social psychological anxiety, and to collect relevant literature theories and cases at home and abroad to seek feasible concepts and methods. In the post-epidemic era, the targeted relief of people’s psychological anxiety under the pressure of health, social security issues, work development, changes in life styles, etc., as the subject of practice, involves the use of different senses and a combination of dynamic posters. Design and presentation in public spaces, mobile terminals and other media, as well as theories of psychology and other disciplines, strive to provide solutions for alleviating social anxiety, give full play to the spirit of humanistic care, and develop traditional graphic design in a new way of expression , Make certain relevant research contributions.
