2021年中央一号文件的发布标志着乡村振兴的全面推进。乡村问题一直是中国国家发展中备受关注的问题。历史上的乡村建设实践持续有之，从科学技术到文化艺术，无论是政府还是社会组织、个人团体都在持续探索乡村文化振兴的有效模式。本文以江西省浮梁县推出的乡创特派员制度（试行）为背景，采用传播学民族志的方法，对寒溪村进行参与式观察，对制度推行者、中间社会力量、村民、村委会干部等进行深度访谈，立足乡村传播学,从主体性、公共性、乡土团结等维度进行分析，进而探究寒溪村艺术乡创实践的模式、互动与意义。研究发现，从宏观来看，在乡创特派员制度的背景下，县级政府、中间社会组织、乡创特派员、艺术家之间形成了双向贯通、双核驱动的稳定的赋权、赋能、赋责模式，分别对乡村的景观、表征和认同产生了影响。从微观来看，特派员担任启蒙者、沟通者、参与者，艺术家担任纠偏者、发现者、创造者，村民从旁观者成为参与者、投资者、志愿者，他们在相互交往中学习和改变，最终形成多元主体的形态。在此过程中，乡村的文化主体性、经济主体性、社会主体性被激发，并逐步探索出构建价值、利益、组织一体化的乡创共同体的路径；同时该实践通过“组织起来”的方式从乡村社会结构、社会秩序和社会联结等维度重建乡村公共性；通过唤醒集体记忆、构建乡村仪式、创新合作平台的方式再造乡土团结，是中国乡村文化振兴的有益探索。本研究是对主流乡村治理和乡村建设思路的辩证否定和整合创新，寒溪村的模式不同于单一的行政化或市场化的乡村建设路径，从而一定程度上避免了乡村文化的进一步断裂，为中国乡村文化振兴的未来发展探索了一条新的可能路径。
The issuance of the No. 1 Central Document in 2021 marks the overall advancement of rural revitalization. Rural issues have always been a concern in China's national development. Historically, governments, social organizations, and individual groups are continuing to explore effective modes of rural cultural revitalization. This article takes the cultural envoy system introduced by Fuliang County, Jiangxi Province as the background. Research method adopts communication ethnography. The researcher conducted participatory observation of Hanxi Village, and interviewed constitutors, executors, social groups, villagers, and village committee cadres. This article is based on rural communication studies, and focuses on the dimensions of subjectivity, publicity, and rural unity. The mode, interaction and significance of cultural and art practice in Hanxi Village are key points of this research.The study found that, from a macro perspective, with the background of the cultural envoy system, a stable mode of empowerment has been formed among county government, social organizations, correspondents, and artists. It has influenced the landscape, representation and identity of the countryside. From a micro perspective, correspondents acted as inspirators, communicators and participants. Artists acted as correctors, discoverers, and creators. Villagers first acted as bystanders and then participants, investors, and volunteers. In the process of practice, the cultural subjectivity, economic subjectivity, and social subjectivity of the village have been aroused, and the practice provides a path to build a community of value, benefit, and organization. At the same time, the practice is based on "organizing". Rural social structure, social order, and social connection are reorganized while rebuilding rural publicity. The practice also shows a way of recreating rural unity by arousing collective memory, building rural rituals, and creating cooperation platforms. The new mode of Hanxi Village has explored a new possible path for rural culture revitalization of China.
