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江苏金盾检测技术有限公司发展战略研究

Research on Development strategy of Jiangsu Jindun Testing Technology Company

作者:王雷
  • 学号
    2016******
  • 学位
    硕士
  • 电子邮箱
    wan******com
  • 答辩日期
    2020.11.25
  • 导师
    金占明
  • 学科名
    高级管理人员工商管理硕士
  • 页码
    42
  • 保密级别
    公开
  • 培养单位
    051 经管学院
  • 中文关键词
    信息化,网络安全,发展战略
  • 英文关键词
    Informatization, Network Security, Development Strategy

摘要

通过分析江苏金盾技术检测有限公司内部与外部的环境,运用SWOT矩阵归纳企业的战略方向,初步确立了公司在未来五年的发展战略,总体上,是采用集中差异化竞争的战略,产品方面相关多元化;目标市场布局上从有选择的专门化到全覆盖,并在将来适度进行垂直一体化以及横向并购等。在实施层面,深度拓展相关业务领域,如等级保护、安全服务项目、密码测评、工控系统安全和涉密领域的深度整合战略;市场和财务战略上通过差异化竞争获取持续现金流入和盈利水平;人力上搭建产学研学术平台、加强培训,为公司的可持续发展打下基础。同时,公司制定了优化组织架构、全方位提升管理水平和完善风险管控的综合制度措施,加强公司的网络安全服务和信息化全解决方案提供商的定位。

By analyzing the internal and external environment of Jiangsu Jindun Technology Testing Co. , Ltd. , and using SWOT Matrix to sum up the strategic direction of the enterprise, the development strategy of Jindun in the next five years is preliminarily established。Adopt the strategy of centralized and differentiated competition and related diversification of products; the layout of the target market ranges from selective specialization to full coverage, and appropriate vertical integration and horizontal mergers and acquisitions in the future. At the implementation level, in-depth expansion of related business areas, such as hierarchical protection, security service projects, password evaluation, industrial control system security and in-depth integration strategies in secret-related fields; market and financial strategies to obtain continuous cash inflows and profitability through differentiated competition; Build an academic platform for production, education, and research in terms of manpower, and strengthen training to lay the foundation for the company's sustainable development. At the same time, the company has formulated comprehensive institutional measures to optimize the organizational structure, comprehensively improve the management level and improve risk management and control, and strengthen the company's positioning as a provider of network security services and information solutions.