本文在实证研究和数据收集的基础上,利用相关的战略管理理论,通过分析和演示,为岑科实业有限公司的总体规划寻找合适的战略思路。通过外部环境分析,本文发现了岑科实业有限公司面临的机遇或威胁;通过对内部资源和能力的分析,它确认了岑科实业有限公司的优势和劣势。最后,通过SWOT分析和价值分析,提出了岑科实业有限公司的竞争策略和蓝色战略,并对投资者的实施、评估和控制策略进行了分析和论证,并提出了相应的对策。这篇文章由五个部分组成。第一部分是引言,主要包含论文的研究背景意义、论文结构等。第二部分是理论基础,主要基于一般的战略管理理论、竞争理论和蓝色海洋战略理论。第三部分是对岑科实业有限公司发展战略因素进行分析,包括对外部环境因素、资源和能力的分析。第四部分是岑科实业有限公司的战略规划,包括SWOT分析、竞争战略选择和实施可行性、可行性和可接受性分析。第五,总结了岑科实业有限公司电感器件的营销策略。概述了岑科实业有限公司电感器件的市场定位。岑科实业有限公司电感器件的竞争优势和特点,分析产品、品牌、价格、渠道和营销策略。第六,总结研究结果,讨论本文的不足和问题,以改进。
In this paper, a basic enterprise of cenke Industry Co., Ltd., the inductor business, was selected as the research object. On the basis of empirical research and data collection, using the relevant strategic management theory, through analysis and demonstration, to find suitable strategic ideas for the overall planning of cenke Industry Co., Ltd. Through the analysis of external environment, this paper finds the opportunities or threats that cenke Industry Co., Ltd. is facing; through the analysis of internal resources and capabilities, it confirms the advantages and disadvantages of cenke Industry Co., Ltd. Finally, through SWOT analysis and value analysis, the paper puts forward the competition strategy and blue strategy of cenke Industry Co., Ltd., analyzes and proves the implementation, evaluation and control strategy of investors, and puts forward corresponding countermeasures. In the above analysis and research process, this paper mainly uses the method of combining theory and practice, the main tools include PEST analysis, five force model, SWOT analysis and so on.