2014年以来，国内新风净化行业迅猛发展，市场规模从最初的二三十亿元增长到近一百四十亿元，并且每年仍然保持35%左右的增长，已然形成了相当规模的产业和市场。然后告诉发展的市场背后，国内新风企业面临诸如品牌影响力弱、产品品质参差不齐、行业恶性竞争、售后服务缺失等诸多问题。国内新风企业要想实现突围，在残酷的竞争环境中利于不败之地并且占有一席之地，就不得不面对上述问题并且采取行之有效的办法予以解决。本文运用市场营销相关理论，以赫为科技企业为研究对象，就赫为科技的营销策略进行研究。论文对赫为科技发展历程以及发展现状进行了分析和总结。通过利用2014年-2020年新风行业的发展数据，对新风行业的发展现状和存在的问题进行了较为全面的分析，提出了新风行业产品、品类以及技术的发展趋势和面临的竞争环境。接着对赫为科技的团队、技术、产品、机会等方面进行了SWOT分析。然后，再利用“胡氏七步成诗法结合赫为科技实际情况，得出了适合赫为科技发展的的市场细分、市场定位、产品开发、渠道发展、产品定价、售后服务、政府和公共关系六大营销策略，最后阐明了保障上述营销策略在人力资源、管理方式、保持组织的活力和推动力、成本控制等方面应采取的保障措施。论文提出的营销策略针对赫为科技的实际情况，能有效的帮助提升销量、提高赫为品牌的市场占有率和品牌形象，对行业其他企业的发展也有一定借鉴意义。

Since 2014, the domestic fresh air purification industry has developed rapidly, the market scale has increased from the initial 23 billion yuan to nearly 14 billion yuan, and the annual growth is still about 35%, which has formed a considerable industry and market. Then tell the development of the market behind, domestic new wind enterprises are facing such as weak brand influence, uneven product quality, vicious competition in the industry, lack of after-sales service and many other problems. If the domestic fresh air enterprises want to break through and win an invincible position in the cruel competition environment, they have to face the above problems and take effective measures to solve them. In this paper, the marketing strategy of Heve technology is studied by using the related marketing theory and taking Heve technology enterprise as the research object. This paper analyzes and summarizes the development process and current situation of Heve science and technology. Based on the development data of the new air industry from 2014 to 2020, this paper makes a comprehensive analysis of the development status and existing problems of the new air industry, and puts forward the development trend and competitive environment of the products, categories and technologies of the new air industry. Then, SWOT analysis is made on the team, technology, products and opportunities of Heve technology. Then, by using "Hu's seven step poem method" and combining with the actual situation of Heve technology, six marketing strategies suitable for Heve's scientific and technological development are obtained, including market segmentation, market positioning, product development, channel development, product pricing, after-sales service, government and public relations. Finally, it clarifies how to ensure the above marketing strategies in human resources, management methods, maintaining the vitality and promotion of the organization The safeguard measures should be taken in terms of force and cost control. The marketing strategy proposed in this paper aims at the actual situation of Heve technology, which can effectively help to improve the sales volume, improve the market share and brand image of Heve brand, and also has certain reference significance for the development of other enterprises in the industry.