中国有超过2亿人每天使用短视频了解世界、分享知识、记录生活，在百亿条的海量云端库存中，新媒介重新赋予了失语已久的乡村以“麦克风”的同时还打开了“自拍镜头”。村民镜头中的乡村褪去魔幻现实的外衣开始自我缝合，宁静鲜活的乡村生活图景吸粉无数背后是草根群众的主体性重获和城市人对田园牧歌的乡愁“云”归附。在“短视频云乡村”中，每个村民使用者的“平行世界”被无限延展，而无数人村居小世界连缀则汇聚成了现代乡村的记忆档案库与博物馆。短视频不断记录乡村的过程就是媒介记忆的过程，甚至可以说媒介本身就是记忆。随着媒介不断渗入乡村社会的各个环节，短视频作为“记忆之地”不但承载着乡村，更加建构着乡村，拓展塑造着乡村的时空景观，甚至悄悄改变着一代人的记忆习惯方式。同时人们“头脑中的乡村”在受到媒介的影响后拥有的不同含义面向也在社会实践层面有机改变着真实乡村的面貌。本研究通过对村居短视频的定义及呈现分析、对平台现状的观察研究和对20位受众的深度访谈尝试厘清了以下问题：从媒介记忆角度村居短视频如何记忆中国乡村并构建脑中的“数字桃花源”，画归受众记忆中的乡村形象并讨论村居短视频的影响与价值问题，最后批判性反思了短视频中乡村的遮蔽与真实图景。本文认为，乡村形象通过短视频重获了主体性赋权并具备记忆民主化趋势，在乡村客观媒介构建上，通过短视频更丰富的符号意义共享增进认同形成关系，在媒介记忆中形成乡村档案与传播指南，同时乡村叙事的“反记忆”框架补充了的官方框架叠加呈现更加多元的乡村形象；在乡村的主观社会构建中，因受众不同的初级与次级社会化接触而导致认知差异，短视频在促进乡村多元浅层认知中有一定作用，但媒介呈现的丰富并不一定塑造一个连贯、深刻和稳定的乡村记忆；在乡村形象本体中存在“两个乡村”的认知分异，且乡村的现代性话语中存在部分“乡村女性化”叙事，最后提出了乡村形象多元化的愿景，但必须警惕短视频在记忆真实乡村中的障碍与遮蔽。本文建议在乡村书写中应注意异质性媒介的互补，同时乡村文化振兴需要运用好村居短视频的号召影响力与内生创造力。

There are more than 200 million people in China use short videos every day to learn about the world, share knowledge and record their lives. In the massive cloud storage of 10 billion short videos, new media has given the aphasic rural with a "microphone" and also opened the " self-timer ". The rural in the villager's mobile lens begins take off the magic reality's coat and be more complete. The quiet and vivid rural life scene attracts countless fans behind which is the regained grass-roots people's subjectivity and city people's nostalgia attaching to the pastoral imagination. In that kind of " cloud rural", the "parallel world" of every villager user has been extended infinitely, while the small world of countless people living in the village has become a memory archive and some museum of Chinese modern rural.The process of short video recording rural areas is the process of media memory, or we could even say that media itself is memory. With the infiltration of media infiltrating into all aspects of rural society, short video as a "place of memory" not only carries the rural place but also constructs the rural place, expanding and shaping the space-time landscape and even quietly changes the memory habits of a generation. At the same time, "rural in the mind" has different meanings after being influenced by the media, which also organically changes the face of the real rural in the social practice level.This study attempts to clarify the following issues through the definition and presentation analysis of rural-theme short videos, the observation of the current situation of some platforms and the in-depth interview with 20 audiences: how does the rural-theme short video memorize the Chinese rural and construct the "digital utopia" from the perspective of media memory, summarize the rural image in the memory of the audience and discuss the impact and value of the rural-theme short video. Finally rethink critically over the shelter and the real picture of the rural in rural-theme short video.In this paper, the author holds that the rural image regains the subjective empowerment and the trend of memory democratization through the short video. In the media construction of the rural, the more abundant symbolic meaning sharing of the short video promotes the formation of identity relationship, and the formation of rural archives and communication guide in the media memory. At the same time, the "Counter-memory" framework of rural narrative complements the official framework and presents a more diversified rural image. In the social construction of rural, the cognitive differences are caused by the different primary and secondary social contacts of the audience and short video plays some roles in promoting multiple shallow cognition in rural areas, believing richness of media apparencies don’t necessarily create a coherent, profound and stable rural memory. There are cognitive differences of " two-ness of rural life " and some "rural feminization" narratives in the rural modernity discourse, and argue for a rural plural vision. At the same time, we must be alert to the obstacles and concealment of short video in the memory of the real rural, and guard against the landscape society that overuses the rural in an entertainment consumption way. Finally, it is suggested that we should pay attention to the complementarity of heterogeneous media in rural writing, and should make good use of the influence and endogenous creativity of the short video to promote rural culture revitalization.