数字化、网络化、智能化的不断推进对报业产生了巨大影响。一方面，新媒介、新新媒介的发展使报业遭遇生存危机；另一方面，新技术的引入给报业带来发展机遇。在此背景下，纽约时报提出“数字优先”，开始了以媒介融合为核心的数字化转型，向“全媒”“融媒”甚至“智媒”“浸媒”发展。本文以纽约时报的内容生产转型为研究对象，通过案例研究法和深度访谈法，从内容涉及领域、内容呈现方式、内容抵达策略三个方面分析了媒介融合背景下纽约时报内容生产的变革与创新。本文引入媒介生态理论和把关理论，总结了纽约时报在内容生产方面的三种转向：第一，内容转向，即媒体从新闻发布转向知识生产；第二，叙事转向，即读者从被动接受转向主动体验；第三，角色转向，即报业从传统的“把关人”转向“技术员”“策展人”“导路者”。本文还基于中美两国不同的媒介体制、媒介融合语境，以及纽约时报在美国报业中的特殊性，结合我国媒体现状，总结了纽约时报内容生产转型给我国媒体的启示，试图为我国报业提供参考和借鉴。
The development of digitalization, networking, and intelligence has greatly affected the newspapers. On the one hand, with the rise of new media and “new new media”, the newspapers face survival crisis. On the other hand, the introduction of new technologies provides the newspapers with opportunies. In this context, The New York Times has made itself as “digital first” and started its digital reform towards media convergence. It is turning to be “omnimedia”, “convergent media”, “intelligent media”, and “immersive media”.The thesis focuses on the transformation of The New York Times’ content production. By applying case study and in-depth interview, the thesis illustrates the changes of The New York Times’ content production in the context of media convergence. The changes include the involved fields, ways of presenting, and ways of reaching the audience. The thesis uses media ecology theory and gatekeeping theory to analyze three kinds of transformation in the content production of The New York Times. The first one is the transformation of content, in which media are changing from “news providers” to “knowledge producers”. The second one is the transformation of storytelling, in which readers are changing from “passive receivers” to “active experiencers”. The third one is the transformation of media roles, in which the newspapers are changing from “gatekeepers” to “technicians”, “curators”, and “guides”.Based on different media systems and different contexts of media convergence in the U.S. and China, as well as the particularity of The New York Times in the U.S.’ newspapers, the thesis also summarizes the lessons of The New York Times and offers some suggestions to Chinese newspapers.
