近年来，在与京绣相关的名称、产品、销售、传播等领域中，出现了以京绣之名借势造势的概念混淆、模糊、虚假冒名等乱象现状。根据这一问题，论文首先梳理京绣作为北京地区独立绣种的历史进程、产品结构、生产与销售情况。结合中国近代社会变迁导致的市场供求关系变化，分析京绣的形成与兴盛、发展与衰落、濒危与残存、复苏与振兴。在京绣概况研究的基础上，文章剖析了京绣文化形成的根源，从京绣与北京历史文脉、京绣与都城格局、京绣与皇城根的子民、京绣与北京手工艺文化等方面深入研究京绣与北京文化的关系。同时指出在京绣文化的发展演变中出现了三种类型，即宫廷文化与宫廷绣，京剧戏剧文化与剧装绣，缙绅、庶民文化与民间绣。由京绣文化内聚外化出了京绣的艺术与技艺特征。京绣以宫廷绣为核心，与宫殿格局、宫廷建筑、工艺器皿等呈现出一脉相乘的皇家艺术风格，并深刻影响了剧装绣与民间绣的风格特征。京绣从兴起到濒危、由残存到复苏，是京绣文化在近现代至当代发展的必然趋势。今天，作为非物质文化遗产的京绣，在时代变革中需要重新审视评估自身的价值，重新思考探寻自身的生存之道和发展途径，需要以时代发展需求为目标，以文化产业、文化创意为导向，以活态传承与活化创新为核心，来激发京绣的价值，振兴京绣文化。本文对京绣的历史文脉、文化根基、艺术技艺、传承现状进行深入分析，目的是展示京绣文化丰厚的历史文化积淀、经典的艺术风格与手工技艺，挖掘京绣的文化价值、艺术价值、工艺价值与经济价值，探寻以京绣为代表的非物质文化遗产的发展前景，探索全球化市场条件下中国传统手工艺文化遗产的发展战略和发展路径。

In recent years, in the fields of name, product, sales, and communication that are related to Beijing embroidery, there has been a chaotic situation of seize the name of Beijing embroidery try to confusion, vagueness, false impersonation the concept of Beijing embroidery in order to build momentum of their own, According to this situation, the paper first sorts out the historical process, product structure, production and sales of Beijing embroidery as an independent embroidery in the Beijing region. Combined with the changes in market supply and demand caused by the vicissitudes of modern Chinese society, this paper analyses the formation and prosperity, development and decline, endangered and surviving, recovery and revitalization of Beijing embroidery.On the basis of the research on the general situation of Beijing embroidery, the article analyses the roots of the formation of Beijing embroidery culture, from Beijing embroidery and Beijing historical context, Beijing embroidery and the capital city pattern, Beijing embroidery and people lives near the imperial palace wall (Huang Cheng Gen), Beijing embroidery and Beijing handicraft culture. From the perspective mentioned above, making an In-depth study of the relationship between Beijing embroidery and Beijing culture. At the same time, the research pointed out that there are three types in the development and evolution of Beijing embroidery culture, namely, court culture and court embroidered, Peking Opera drama culture and opera costume embroidery, the culture of literati, plebeian and folk embroidery. The coherence of Beijing embroidery culture has brought out the artistic and technical characteristics of Beijing embroidery. With the palace embroidering as the core, Beijing embroidery presents a royal style with palace patterns, palace architecture, craft utensils, etc., and profoundly affects the styles of opera costume embroidery and folk embroidery.From the rise to the endangerment, from remnant to resuscitate, Beijing embroidery is an inevitable trend of Beijing embroidery culture in modern and contemporary development. Today, as intangible cultural heritage, Beijing embroidery needs to re-examine its own value in the change of the times, rethinking and exploring its own way of survival and development. It needs to aim at the requirement of the times and use the orientation of developing cultural industries and cultural ideas as its guide. Make inherit living heritage and active innovation as its core, to stimulate the value of Beijing embroidery and revitalize Beijing embroidery culture.This paper makes an in-depth analysis of the historical context, cultural foundation, artistic skills and current inheritance situation of Beijing embroidery. The purpose is to show the rich historical and cultural heritage, classic art style and handicraft skills of Beijing embroidery culture, and to explore the cultural value and artistic value, Technic value and economic value of Beijing embroidery, explore the development prospects of intangible cultural heritage represented by Beijing embroidery, and explore the development strategy and development path of traditional Chinese handicraft cultural heritage under the conditions of global market.