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基于共享与循环的外卖食品包装设计研究

Research on Takeaway Food Packaging Design Based on Sharing and Circulation

作者:于典
  • 学号
    2015******
  • 学位
    硕士
  • 电子邮箱
    346******com
  • 答辩日期
    2019.05.23
  • 导师
    何洁
  • 学科名
    艺术
  • 页码
    17
  • 保密级别
    公开
  • 培养单位
    080 美术学院
  • 中文关键词
    共享经济,可持续设计,外卖,包装
  • 英文关键词
    solidarity economy, Sustainable Design, Take-out food,Packag

摘要

本文主要针对现有外卖食品包装造成的环境污染和资源浪费现象,从外卖食品的现有运营方式和一次性餐盒设计的两端入手,通过对外卖配送食品包装设计的现状;当今包装设计的发展理念和趋势等问题的梳理和分析,以及相关的调查研究,在基于对现有外卖运行机制进行重新搭建的基础上,探索共享与可循环食品餐盒设计的思路和途径。 当今共享经济的浪潮下,本文借助“共享”的经济模式,秉承可持续设计的理念,借助视觉传达设计、工业设计和服务设计的思路与方法,尝试构建一套正、逆向并行的食品餐盒在整个物流过程中的循环系统。同时完成符合该服务系统运行逻辑的外卖食品餐盒设计,并对其设计思路和创意、设计原则与方法设计语言与风格及设计目的与意义进行阐述。 要解决现有一次性外卖食品餐盒造成的环境污染问题,不能仅仅依赖餐盒形态与材料的变化,而应该树立可持续设计的理念和意识,采取适合物流特点、利于环保材料、可共享循环的方式方法,来实现最终可以共享与循环的食品餐盒设计目标。 本次论文综合训练由“可共享、可循环使用的外卖派送食品餐盒设计”和“基于共享与循环的外卖派送食品包装设计研究”论文(实践报告)组成,希望毕业设计成果和本文的观点能够唤起社会对外卖派送食品餐盒及包装造成的环境问题的关注,激发公众的社会责任和环保意识提升,从而产生积极的现实意义。

Aiming at the environmental pollution and resource waste caused by the present takeaway food packaging, this paper starts with the existing operation mode of takeaway food and the two ends of the disposable lunch box design, combs and analyses the current situation of the takeaway food packaging design, the development concept and trend of today's packaging design, and relevant investigation and research, based on the existing takeaway machine. On the basis of rebuilding the system, the ideas and ways of designing shared and recyclable food lunch boxes are explored. In the current tide of shared economy, with the help of "sharing" economic model, adhering to the concept of sustainable design, and with the help of ideas and methods of visual communication design, industrial design and service design, this paper tries to build a set of recirculating system of food containers in the whole logistics process. At the same time, the design of takeaway food lunch boxes conforming to the operation logic of the service system was completed, and the design ideas and creativity, design principles and methods, design language and style, design purpose and significance were elaborated. To solve the environmental pollution caused by the existing disposable takeaway food containers, we should not only rely on the change of the shape and material of the containers, but also establish the concept and consciousness of sustainable design, adopt the way and method that is suitable for the logistics characteristics, conducive to environmental protection materials, and can share and recycle, so as to achieve the ultimate goal of food containers design that can share and recycle. The comprehensive training of this paper is composed of "Sharable and Recyclable Takeaway Delivery Food Box Design" and "Research on Takeaway Delivery Food Packaging Design Based on Sharing and Recycling" (Practice Report). It is hoped that the graduation design results and the viewpoints of this paper can arouse the attention of the society to the environmental problems caused by takeaway Delivery Food Box and Packaging and arouse the public's social responsibility. Renhe's awareness of environmental protection has been raised, which has positive practical significance.