尽管历史不断的发展但祈福纳祥的思想始终根植于中国人的心里。中华民族的祈福文化寄托着中国人对美好、幸福生活的向往与期盼。生活在城市的现代人虽然衣食无忧，但又因为本能地追求更幸福更美好的生活，在理想与现实的落差中，便产生了某种痛苦与不安，所以祈福得到平安就成了他们重要的精神寄托。当今时代，祈福的内涵与外延发生了根本的变化。人们创造的祈福方式多种多样，来自于道教的祈福方式——符箓就是其中一种，但却因其神秘性而不被当代人所了解。符箓作为中国传统文化艺术的一个组成部分，随着时代的发展，符箓也应当顺应时代的变化而改变，去其糟粕，取其精华是符箓文化与图式得以传承与发展的基本精神。本文通过研究与归纳传统符箓的视觉特点，设计出新的符箓视觉形态，然后尝试与当今的“动态图形”设计手法结合，将符箓这种传统的视觉形象展现出时代的活力。本文通过对传统祈福文化的深入研究，揭示出当代社会中祈福文化的存在方式，并探讨了符箓文化的价值与问题。之后对符箓文化进行资料的搜集、整合与归纳，从客观中归纳出符箓图像的形式特点、变形方式等，同时努力探究传统图形，当代表现的一些客观规律；通过研究动态图形设计的发展，从中总结出动态图形设计的三大要素与风格分类；通过对动态图形与符箓图像的研究，使二者结合，来创造出符合当下时代审美特征的新的祈福视觉图形。最后，对符箓图像动态图形设计项目的实践进行了理论思考与总结，得出四点启示与思考，即传统文化与当代生活的关系、传统图形与当代视觉表达的转换规律、传统图形与动态设计的关系、传统文化在生活中应用的可能性，希望这些启示能够对今后我国祈福文化的动态图形研究和设计实践提供一些理论参考。

With the development of history, the thought of praying for blessing and Naxiang has always been rooted in people's hearts.The blessing culture of the Chinese nation for a long time depends on the people's yearning and expectation for a beautiful and happy life.Although modern people living in cities have no worries about food, clothing and food, they are often trapped by life and lack of security, so their happiness has been given new spiritual content in the new era.Nowadays, there are many ways of praying for blessings that people inherit or create, but the blessing way originates from Taoism, called "Fu Lu", it is not understood by contemporary people because of its mysterious nature. As a part of Chinese culture and art, there are also reasons and values for the creation of talisman, but with the development of the times, people's cognition is progressing, and the Fu Lu of the original symbol has changed.So at this time, the Fu Lu should also adapt to the changes of the times and change away from the dross and retain its essence.Through the study and induction of the visual characteristics of talisman, the author designs a new visual form, and then tries to combine with the design method of "dynamic graphics" to show the new vitality of the traditional visual image of "Fu Lu".Through the in-depth study of blessing culture, this paper summarizes the existence of blessing culture in contemporary society, and probes into the value and problems of Fu Lu culture. After that, the author collects, integrates and induces the information of the talisman culture, and sums up the formal characteristics and deformation of the Fu Lu image from the data and literature, to find some rules of the contemporary performance of the traditional graphics. This paper studies the development of dynamic graphic design and summarizes the three elements and style classification of dynamic graphic design.Through the study of dynamic graphics and Fu Lu images, it combines the two to create the traditional graphic vision in line with the development of the times.Through the theoretical thinking and summing up of the practice of the dynamic graphic design project of the Fu Lu image, I get four points of inspiration and reflection. That is, the relationship between traditional culture and contemporary life, the conversion law between traditional graphics and contemporary visual expression, the relationship between traditional graphics and dynamic design, and the possibility of application of traditional culture in life. I hope these revelations can provide the theory and reference for the dynamic graphic research and design practice of the blessing culture in our country in the future.