百年陶瓷品牌韦奇伍德(Wedgwood)开辟了英国大工业化生产方式，其发展历程充满了创新性、商业性、传承性，是英国最具有传统文化意义的高端品牌代表。韦奇伍德在英国乃至欧洲陶瓷史上占有重要地位。对韦奇伍德展开深入研究，对于更加全面地了解英国斯塔福德郡北部著名陶瓷产区发展状况以及欧洲现代陶瓷设计领域主流设计的发展道路，具有重要价值和意义。 本论文以英国韦奇伍德陶瓷设计（包括餐饮具、花器等）的发展为研究对象。研究方法主要采取了文献研究和田野考察的方式。并综合运用图像学、风格学、艺术社会史学，梳理韦奇伍德不同时期的产品系列体现出的不同艺术风格；分析每个时期所处的社会历史大环境并揭示其与各种社会因素的紧密关系。 论文的研究思路围绕“韦奇伍德近二百六十年的发展历程”展开。这一发展过程可以按韦奇伍德发展的三个不同地点——伯斯勒姆（Burslem）、伊特鲁里亚（Etruria）、巴拉斯通（Barlaston）划分为三个不同的阶段。论文的内容以斯塔福德郡北部陶瓷产区的早期陶业发展概况开篇，概述代表性陶瓷业发展状况，交待韦奇伍德创立所处时代背景。继而结合具体的设计案例，对韦奇伍德不同时期陶瓷设计风格特征和发展模式以及背后与之密切相关的社会状况和文化现象进行全面分析。最后，通过对当代韦奇伍德管理模式的分析与思考，揭示其陶瓷设计兴衰发展背后的深层因素，探索促使其发展的内在力量和独特优势。从中总结经验，为我国陶瓷设计的发展提供有益参考，进而探索出适合中国国情的陶瓷设计的发展模式与方法。 鉴于目前对韦奇伍德陶瓷设计发展的研究，在国内外尚无系统论著。因此，本文在学术研究方面具有重要意义。本文研究成果主要有四点：（一）划分为三个不同时期和阶段进行的系统分析；（二）概括具有代表性陶瓷系列在不同时期设计风格的基本特征；（三）归纳韦奇伍德陶瓷制作和装饰工艺基本特征；（四）总结韦奇伍德的历史地位及其影响。本文创新点主要有三点：（一）首次完整地梳理韦奇伍德陶瓷设计的发展历史，并归纳代表性陶瓷系列设计风格的基本特征；（二）首次系统地对影响韦奇伍德陶瓷设计发展的设计师和艺术家进行梳理。（三）首次详细的对韦奇伍德百年传统手工艺技术的介绍与阐述。

Wedgwood, as a ceramic brand with several hundred years of development, opened up a British industrialization production model. The development is full of creativity, entrepreneurship, heritage, and it is a truly English iconic prestigious brand.Wedgwood occupies an important position in the history of British and European ceramics. Therefore, an in-depth study on Wedgwood, for a more comprehensive understanding of the development conditions of the north Staffordshire English famous ceramic production areas and the European mainstream design in the field of modern ceramic design developmental path, has an important value and significance. This is a case study of the development and design of Wedgwood domestic porcelain. The research was mainly by literature research and field investigation. It includes a comprehensive study of imagery, graphics, artistic styles, art in the context of social history, and careful analysis through the different artistic styles of Wedgwood products in different periods. It analyses the social and historical environment of each period and reveals its close relationship with various social factors.The research ideas began with "the development of Wedgwood nearly two hundred and sixty years" and expanded on that theme. The development process can be divided into three stages according to the three different locations of Wedgwood factories: Burslem, Etruria and Barlaston. Beginning with an overview of the development of ceramic industry in north Staffordshire, the study summarizes the development status of representative ceramics and the background of the establishment. Then a comprehensive analysis of the characteristics and development patterns of the ceramic design in different periods of Wedgwood in the context of the then social situation and cultural phenomena is carried out, with illustration from specific design cases. Finally, through the analysis of contemporary Wedgwood management modes, and an in-depth study of the rise and development of ceramic design, this study explores its development intrinsic power and their unique advantages. This study shows that the Wedgewood experience provides beneficial references for the development of Chinese ceramic design and explores how it may influence future ceramic design modes and methods that fit in the context of China. Since there is barely in-depth publication on the development of Wedgwood design both in China and overseas, this dissertation is the first academic historical research in this field. The achievements of this study are: (1) a systematic analysis for the three different periods of development and design stages of Wedgwood; (2) a concise summary for the design style characteristics of the representative series in different periods; (3) an inductive conclusion for the basic features of the production and decoration process of Wedgwood ceramics; (4) a summary of the historical status and influence of Wedgwood. This innovative study includes, for the first time: (1) a thorough investigative study to clarify its development history and summarize the basic characteristics of representative ceramic series design style; (2) a systematic analysis of the artistry of the designers and artists who influenced the design and development of the Wedgwood ceramics. (3) a detailed introduction and documentation of the traditional handicraft technology of Wedgwood.