新闻发布会的重要性在现代媒介生活中越发显著。在不同的具体状况下应当如何采取不同的发布策略，是传播学重要的议题。体育发布会因其案例庞杂、发布规律、有赛程赛果与之对应，可以作为发布会研究的一个切口。本文主要基于对131场中超联赛足球比赛赛前发布会的策略积极度研究，综合考虑了各项影响足球比赛结果的因素。对于发布会的策略采用进行了研究。同时，本文还通过具体案例分析讨论论证为何赛前新闻发布会会受到诸多因素的影响而采用多种截然不同的策略。这些策略的具体划分及其意义。首章对于以体育发布会研究发布会策略的选题缘起进行了阐释。同时通过对于前人论述的整理综述，归纳出本文的研究关键点的意义，总结出体育发布会的积极程度由低至高依次可为示弱、友谊、均衡、示强和宣战五种模式，从而为框架的搭建提供基础。次章中对于足球比赛赛前发布会的基本流程和特点进行了阐释，为本文的研究背景进行阐释和铺陈。第三章主要设计了一种能够将发布会的积极程度量化的量表方式，并进行数据采样范围的设定。对于本文的主要量化研究方法进行设计。四五两章，本文基于一些具体数据和具体案例，对发布会策略的影响因素进行了逐一讨论和分析。通过数据分析、文本分析、深度访谈等方式，对于赛前发布会中策略选择的诸多影响因素逐一分析。本文认为球队的上场比赛状况、经济情况、上座率等均对发布策略产生影响。末章中，本文对体育比赛赛前发布会的发布策略进行了总结归纳。对于不同形态下的发布会策略采用进行了研判。并希图通过对体育比赛赛前发布会的研究对于新闻发布会的研究领域有所借鉴。
It is acknowledged that the significance of news conferences is becoming more remarkable in the modern media life. How to take a different release strategy among different situations is now an important issue in communication area. sports news conference with big amount and regular express, which also have result to correlate can be a good entrance of press research。This paper mainly analyses the strategic positive pre-match news conference through 131 games in the Super League football tournament, combined with the results of the game and the’ home and away and other factors for data analysis. And carry out a quantitative attempt about the strategy of pre-match press conference. Although the results did not show a significant correlation, but it does show the complexity and disorder of the press conference.At the same time, this article also discusses and demonstrate the reason why pre-press conference often take a variety of tactics because of the influence of many factors, and he specific division of these strategies and their significance.The first chapter illustrates the origin and the background of the topic. With the integration and consolidation of previous articles, I summarize the significance of the key points in this paper. The positive degree of the sports conference from low to high can be dividing into five modes, weakness, friendship, balance, demonstration and declaration of warfare, to build the foundation of the theoretical structure. The second chapter mainly designed a way to quantify the positive degree of the conference, and set the data sampling range. And design the main quantitative research methods of this paper.In the third chapter, the influencing factors of the conference strategy are discussed and analyzed on the basis of some specific data. Different teams are correlation with the strategy they adopted, but the results of the match are not relevant to the strategy positive data of the pre-match conference. The release of the strategy and the team to fight at home and away also does not reflect a significant correlation. The team's pre-playing situation, economic situation, attendance and so on do have an impact on the release strategy.In the fourth and fifith chapter, we analyze the typical cases in some competitions and try to analyze the reasons why the relationship between the positive degree of the conference and the other data of the game cannot be related. And try to sum up and integrate the different distribution strategies under different conditions. Then, speculate the reasons why these data cannot be correlate.In the last chapter, this paper summarizes the publishing strategy of the preliminaries conference. Hope can be an useable reference for other research.
