本研究以清华大学生为研究对象，通过两次随机分层问卷调查，一次线上访谈和线下深度访谈，研究者考察了中国大学生的日本动漫接触情况、评价情况。这种接触和评价对中国大学生心目中的日本国家形象有什么样的影响，以及哪几个方面建构了日本形象。研究发现：79.6%的受访者接触过日本动漫；受访者中看过日本动漫的比没有看过动漫的对日本国家的评价更好；喜欢日本动漫的比不喜欢日本动漫的对日本国家评价更好；观看日本动漫的频率高与时间跨度较长的比观看频率低时间跨度短的对日本评价更好；研究还发现，受访者认为日本动漫在民族文化、社会制度、和国民素质以及其他等四个维度建构了日本国家形象，分别占比是：58.0%、22.2%、12.5%、7.3%。其中，在社会制度这个维度方面，受访者随着学历的增高，选择这个维度的比例也会增大。

The Influence of Japanese Anime and Manga on Chinese University Students’ Japanese national image : the Students of Tsinghua university as the research object Taking Tsinghua university students as the research object, through two randomly stratified questionnaire survey, one online interview and one offline in-depth interview ,this study investigates their exposure to Japanese Anime and Manga, and their evaluation to discover the influence of Japanese Anime and Manga on Japan’s national image, and in what dimensions it constructs Japan’s national image. The study finds that 79.6% of respondents expose to Japanese Anime and Manga; Those who expose to it evaluate more highly than those not; Those who like it evaluate more highly than those not; Those who expose to it more frequently evaluate more highly than those not; Japanese Anime and Manga constructs Japan’s national image with four dimensions. They are national culture, social system，quality of people and others. Respectively their ratio is: 58.0%, 22.2%, 12.5%, 7.3%. And the higher education background , the more choose of social system. PhD Students are the group who choose social system most.