文化遗产保护的本质诉求是实现价值的传承和文化的传播，数字技术的介入，强化了遗产价值传播的重要性。在当今信息社会中，以计算机和互联网为主的“应用技术”和以交互、体验和传播为代表的“人文技术”在数字化文化遗产保护领域的广泛应用，为遗产保护实践工作提供了新的思路和视角。本文立足于设计思维视角下的数字化文化遗产，构建以体验传播原型的方法体系为基础的数字化文化遗产保护和传播的应用理论框架。本文以文化遗产保护的基本理论为基础，结合信息技术、传播学和体验设计交叉研究领域，探讨了数字化技术背景下的文化遗产保护和传播的发展变化的规律，建立了以遗产“信息—价值—体验”为内容的传播框架，导入遗产数字化的基本原则和理论，并结合“体验”作为“媒介”——“体验即传播”的理念，提出了体验传播的概念，构建了数字化文化遗产的体验传播的原型方法体系。本文认为，体验传播是一个组织为实现区别于竞争对手而采取的一系列积极的、超出预期的产品、行为、服务和环境的传播设计手段，通过对信息阐释、价值判断、语境建构、美感传递和仪式塑造的过程，以富有意义和难以复制的手段为传播过程赋予独一无二的体验的指导原则和方法。本文首先从交叉学科视角分析了文化遗产及遗产保护理念的变化，并通过对体验设计和传播的理念引入文化遗产保护领域的探讨，提出了遗产体验的概念，并分析其构成维度以及遗产传播体验的流程。通过对“数字遗产”、“数字化的文化遗产”的辨析，明确了数字化文化遗产保护中的技术应用范围、主要形式和数字化的基本流程，提出了文化遗产数字化过程中的六大基本原则；并通过对比传播的传递模式和仪式模式，明确了数字化文化遗产的传播的基本特性，进一步从选择与整合、重构与阐释、演绎与创造、共享和传承的四个层次归纳了数字化文化遗产的传播的过程。从概念模型、受众模型、信息传递模型角度，明确了体验传播原型的构成；总结出体验传播原型构建的基本原则和构建方法；最后面向国家重点基础研究发展计划（“973”计划）“文化遗产数字化保护的理论和方法”项目中“文化遗产保护的方法验证和典型示范”课题，以敦煌莫高窟45窟、159窟、172窟的数字化保护实践中检验了体验传播原型方法的应用，阐明了体验传播原型在数字化文化遗产保护中的价值和意义。

The ultimate aim of culture heritage is inheritance of value and dissemination of culture. With the intervening and wild applying of digital technology, such as Computer, Internet, Experience design and Communication, strengthens the importance of value transmission, and offers new ideas and perspectives to enhance the culture heritage protection subject. This thesis, based on the design thinking of digitized culture heritage, builds experiential communication framework for digitized culture heritage.The thesis based on the basic theory of heritage protection, combines information technology, communication theory and experience design, and discuses the law of culture heritage protection development, and builds a theoretical framework based on the chain of “Information-Value-Experience”. The thesis brought up the concept of experiential communication, and constructs a prototype methodology of digitized culture heritage communication.This thesis consider that experiential communication is a set of guiding principle and method for a organization, which aim to provide excellent products, activities, services and environment through the information interpretation, value judgments, context construction, beauty transmission and rituals shaping these meaningful and hard to replicate methods. Firstly, the thesis analysis the changes of the concept of cultural heritage and protection philosophy from the perspective of interdisciplinary, then promote the idea of heritage experience, its composition and process. By distinguishing the digital heritage and digitized culture heritage, the thesis defines main form, basic process and the application scope of digitized culture heritage protection. And summarizes essential features at the level of selection and integration, reconstruction and interpretation, deduction and innovation, sharing and inheritance. As a prototype method, experiential communication is consist of information interpretation, value judgments, context construction, beauty transmission and rituals shaping, and puts it into the Digital Dunhuang Project, which take the Cave 45, Cave 159, and Cave 172 of Mogao Grottoes as the example.