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纪实类电视节目的故事化表达研究

Research on Story Expression of Documentary TV Program

作者:程洁
  • 学号
    2011******
  • 学位
    硕士
  • 电子邮箱
    che******.cn
  • 答辩日期
    2012.05.01
  • 导师
    尹鸿
  • 学科名
    文学
  • 页码
    106
  • 保密级别
    公开
  • 馆藏号
    M120670085
  • 培养单位
    067 新闻与传播学院
  • 中文关键词
    电视节目;故事 ;真实;收视率
  • 英文关键词
    TV-Program; story ; True Character ;Audience-ratings

摘要

故事类节目是近几年中国电视荧屏上非常引人侧目的节目样版,在中国电 视大军竞争白热化的态势下,完全沿袭事实本真的纪实类节目以"讲故事"的 手法,激流勇进挺立潮头,成为央视、省级卫视以及各地面频道收视率的翘楚, 这在无形中引领着中国电视节目的创作风潮。笔者采用观摩和分析节目、查阅文献、调查统计数据等方式大量搜集素材、 提炼观点、应证判断,系统梳理了纪实类电视节目的发展历程,分析其受我国 观众追捧的社会背景,总结出正是因其真切地反映了转型期中国社会的世相百 态和社会大众最真实的生存状态,接地气、贴民心,故而引起观众共鸣,也因 此具有了打动人心的张力。同时本文也看到,这种追捧是一把双刃剑,在带来 可观收视效果的同时,也出现了盲目跟风的势头,由此造成同质化的发展困境 和节目资源的大量浪费,甚至出现为故事而故事、为效果编故事造噱头等不良 倾向,严重违背了真实性原则。本文在分析这种状况危害性的同时,重点放在 了对纪实类节目故事化表达手段的综合运用上:从内容上梳理"好故事"的内核 及其外在表征;从叙事手段到视听表达,如何讲好故事;"真实"与"故事" 如何做到融会贯通、相得益彰,让节目既真实又具看点;面对一个故事题材, 如何由表及里、深度挖掘其背后深刻的社会意义;故事类栏目如何做到定位准 确,在彰显自我风格、特色和品格的同时,还能逐歩建立自己的品牌,本文都 进行了系统分析研究。本文以央视《讲述》栏目为主要研究对象,并结合其它国内知名纪实类故 事节目为个案,参照知名电视收视市场研究机构一一央视索福瑞的调査数据,. 以社会学、传播学、艺术学、受众心理学等相关理论为指导,多重视角对国内 故事类纪实电视节目的发展路径和节目特色进行系统地研究,审视其表现形式、 发展方向和社会影响,系统梳理其发展历程和现实处境,客观分析社会变革与 发展对此类节目所产生的深远影响;并从选题策划到节目拍摄制作再到内容呈 现方式以及主题开掘和扩展上提出相应的见解和意见,力图在电视节目的理论 研究和实战操作方面有所创新和突破。

In recent years, story TV program attracts Chinese attention. In intense Competition environment, these story program that made in Documentary style are popular on TV set, they become the high ratings program in national and provincial TV- station, you can find those TV program everywhere, they have led new tide in TV program production.The author arranges the development course of Documentary program by watching program, consulting lots of references and statisticsing date, analysises the social background why those program are popular, makes a conclusion that those program really reflect the people's subsistent state. At the same time, The author points out that people's speculation behavior is a double-edged sword, when the ratings goes up, the numerously similar program have appeared, what's more, many program are contrary to the facts, deviates form the principle for truth. The author indicates the risks of those program, analyses mainly comprehensively applying in expressing method for the Documentary story program, where is the good story, where is the focus on. How to express a good story, let the story program restricts to the facts and also be interesting. How to explore significance of a story form the outside to the inside. How to demonstrate distinctive features and style of program , establish excellent brand by and by.With the case study of some Documentary popular story program, combining with The author's practice experiences in the past 10-odd years, consulting research date of CSM , based on the theory of sociology, communication, art and audience psychology, making a systematic research on development path and innovative function, integrating the case analysis, methods of comparison and analyses. Aiming at the story expression of documentary program. The author give opinion form subject selection to production , try to have some innovation and break through in theories and operation.