本文将民国1912—1937年的商业美术风格作为研究对象，系统梳理和分析了其风格形成的时代背景与动因，归纳和总结了此时期商业美术风格所呈现的形式特征，力图使这一时期商业美术风格的整体面貌明晰起来，以期为完善中国现代设计的发展历程作出有益的阶段性总结和补充。民国时期，中国社会仍处在从传统向现代转型的阶段，商业美术的发展受到当时政治、经济、文化和艺术的影响。中西文化的碰撞与民族意识的觉醒，西方工业文明的浸入与民族工商业实业救国意识的形成，西方消费文化的冲击与市民消费观念的转变，驱使民国时期商业美术风格呈现出中西交融、亦中亦西的多样性特征。其表现题材、传播媒介、视觉语言与创作主体均体现出一种多元的状态。在对民国1912-1937年间商业美术文献、图像资料及相关文献进行客观梳理的基础上，本文将这一时期商业美术的风格研究从商业美术本体出发，探究时代——人——风格之间相互关联、相互影响的关系。本文对这一时期商业美术风格形成的思想动因与外在形式，从表现题材、视觉形式、技术材料、创作主体等方面进行了深入分析，从而得出民国时期商业美术风格的形成并不是一种基于自身文化自然发展的结果，也未能体现出一种相对整体的风格范式。它所呈现的中西交融、亦中亦西的多样性面貌是过程中、发展中的状态，是中西经济、文化碰撞与融合的产物，反映了民国1912—1937年这一时期的时代特点。本文力图通过对民国1912—1937年这一时期商业美术风格的研究，探究时代、社会、经济、文化对商业美术风格形成的关系和影响。关注在西风东进下这一时期商业美术风格形成过程中所表现出的民族自觉意识觉醒与践行的过程，意义在于引发对其历史与现实价值与意义的思考，这不仅仅是对近现代中国设计的理论和实践研究的丰富与完善，同时，也为当今国际背景下，中国设计的可持续发展提供有价值的参照。

This paper will focus on the commercial art styles of the period of the Republic of China, 1912-1937. By systematically reviewing and analyzing its backgrounds and motivations, this paper will summarize the formal characteristics of the commercial art of that period and try to present a clearer panorama. The research will provide a useful staged conclusion to help complete the whole story of China’s modern design art development.The period of the Republic of China saw a transition from traditional society to a modern one. The development of commercial art was deeply affected by politics, economy, culture and arts of that time. Nationalism waken by the conflicts between Eastern and Western cultures, national industries’ patriotism stimulated by the intrusion of Western industrial civilization, and consumption concepts changes begotten by the shock of Western consuming culture made the commercial art of that period a multi-culture hybrid of China and the West. This multi-culture trends could easily be found in its presentation themes, mass medias, vision languages and designers.Based on the review of literature and vision materials of commercial art from 1912 to 1937, this paper will take the development of modern industries and the change of Chinese townspeople consumption concepts as backgrounds, and take the commercial art as breakthrough point, to discuss the mutual relations and influences between times, people and styles. The research will focus on the inside motivations and outside formations of commercial art styles, including its presentation themes, vision formations, techniques, materials and designers. The basic conclusion would be: that the commercial art styles of the period of the Republic of China was not a natural evolution of local traditional culture, it did not formalize a relatively uniform paradigm, and that its multi-culture hybrid characteristics was in a developing and processing state, born by the conflicts and blending of Chinese and Western cultures, reflecting the characteristics of the whole Republic of 1912-1937.Based on the research of commercial art styles of the early period of the Republic of China, this paper will discuss the relations between the formation of commercial art styles and its times backgrounds, society, economy and culture. By focusing on the nationalism consciousness and its applications reflected in the formation process of commercial art styles of that Western intrusion period, this paper will try to launch a discussion on its historical and present values and significances. This paper will not only contribute to the research of art designs theory and practice of modern China, but also provide a valuable reference to China’s sustainable design development in a present world background.