在我国工程机械行业的起步阶段，企业主要生产主机，基础配件由单独的零部件厂商生产，而核心零部件则依赖进口，同时，政府为工程机械行业设立了外资、民营资本的进入壁垒。随着我国经济的快速增长，我国工程机械行业近年来已成为世界工程机械行业最大的市场，市场需求井喷吸引了大量外资的涌入，目前我国工程机械行业的竞争十分激烈，外资、民营资本、国有资本均可充分的参与竞争。然而，无论是在由政府保驾护航的时代，还是市场竞争十分激烈的市场环境下，23年来，徐工集团始终保持其行业龙头地位的位置，并对主机进行了一系列的自主创新，一些产品技术如起重机技术达到世界一流水平，同时，通过引进消化吸收，在五大核心零部件上已经达到国内一流水平。徐工集团在这一过程中是如何获取与保持竞争优势以取得持续成长的呢？ 本文主要采用案例分析的方式，总结工程机械企业的成长过程。首先通过分析徐工集团的发展历史，得出了徐工集团并非一直维持其原有的竞争优势，而是根据当时的市场状况、企业已有的资源，在摸索中选择不同的发展路径，培育不同的能力与资源。经过二手资料的搜集、以及到徐工集团的实地调研等一手资料的搜集发现，徐工集团在第一阶段（2005年以前）主要培育主机技术创新能力，借此快速扩大市场。在第二阶段（2005年——2010年底）主要培育主机、核心零部件技术创新能力，以此面对外资与民营资本的涌入。在第三阶段（2011年至今）主要培育服务能力，以此面对卖方市场向买方市场转变以及市场需求的萎缩。同时，在阐述动态能力的过程中，本文还分析了徐工集团主机自主创新能取得成功的关键因素，以及徐工集团在不同规模下技术创新的特点。
In its infancy, China’s construction machinery industry enterprise mainly produces the host. The basic parts of a product are produced by a single spare parts manufacturer. The core components are dependent on imports, at the same time, the government set up barriers for foreign investment and private capital entering into the engineering machinery industry. With China's rapid economic growth, China construction machinery industry in recent years has become the largest market of the world construction machinery industry. The blowout market demand attracts a large influx of foreign investment. At present, our country’s construction machinery industry competition is so fierce. The foreign investment, private capital, state-owned capital all can fully participate in the competition.However, whether in the era of escort by the government, or the market competition fierce market environment, during the 23 years, XCMG Co., Ltd always keeps the industry leader position. And also the XCMG Co., Ltd hosts for a series of independent innovation. Some product technology such as crane technology reaches the world-class level. At the same time, through the technology introduction- digestion-absorption, five core components have reached the domestic first-class level. In this process how did XCMG Co., Ltd obtain and maintain competitive advantage to keep continuous growing up?This paper mainly use case analysis method to summarize the enterprise growth process of construction machinery industry. First, by analyzing the history of the development of XCMG Co., Ltd, its competitive advantages have always changed. They are changed according to the market situation at that time, the enterprise owned resources. This process was a trial and error process. In this process, XCMG Co., Ltd has foster different capability and resources. After collection secondhand information, as well as investigation to XCMG Co., Ltd to collect the firsthand material, some phenomenons were found. In the first phase (2005 years ago), XCMG Co., Ltd mainly cultivated principal machines’ technology innovation ability so as to expand this rapidly growing market. In the second phase (2005-2010) XCMG Co., Ltd mainly cultivated principal machines’ technology innovation ability and core components technical innovation ability so as to face the influx of the foreign capital and private capital. In the second phase (2011-present), XCMG Co., Ltd mainly developed its service ability, to face the changing from the seller's market to the buyer's market. At the same time, during the process of analyzing XCMG Co., Ltd’s dynamic capabilities, we also describe the critical success factors which make the succession of XCMG Co., Ltd’s independent innovation. And we also explain the relationship between the XCMG Co., Ltd’s scale and the characteristics of the technology innovation.
