传统企业在实施电子商务系统过程中面临如下的管理和技术问题：实施电子商务系统能给企业带来什么优势？企业应解决哪些管理、组织、技术等问题，实施电子商务系统才能成功？对已经建设完成的电子商务系统如何进行有效、正确的评估？企业应采取哪种电子商务模式，如何建立电子商务模式方案？本文围绕上述问题，从电子商务模式和电子商务系统关键成功因素指标体系两个方面，研究了我国企业电子商务系统关键成功因素，并按照电子商务模式方案建立步骤和关键成功因素研究结论，对高教出版社电子商务发展提出了建议。本研究不仅具有重要的理论价值，而且具有实践指导意义。本文界定了电子商务模式的定义—企业通过互联网获得收入的方式以及实现这种方式的方案；比较了主流电子商务模式理论，阐述了原子模式理论的优势；运用原子模式理论全面、系统地分析了Amazon模式成功的原因，从而说明原子模式的正确性、普遍性，以及可指导性；提出了运用原子模式理论建立企业电子商务模式方案的步骤。 本文对国内外电子商务系统关键成功因素研究现状进行了全面分析，指出了目前研究存在的问题。针对目前的研究问题，本文对我国传统企业电子商务系统关键成功因素进行了探索和实证研究。在界定了电子商务系统成功评价的概念基础上，采用文献分析和两轮专家调查的方法，提出了电子商务系统成功评价指标，建立了影响我国传统企业电子商务系统成功的33个企业因素、20个网站性能和功能的假设模型，以及影响电子商务系统5个重要效果的12个重要企业影响因素、7个重要网站性能与功能的假设模型。对图书出版业电子商务系统关键成功因素进行了实证研究。采用多种分析方法，分析得出以下重要结论：1）电子商务系统效果可用5类12个评价指标评价。2）领导、战略、管理、组织、技术、客户、网站综合性能、面向客户功能因素影响电子商务系统的效果。3）客户、战略、技术对电子商务系统效果有显著影响，网站综合性能对电子商务系统效果有显著影响。4）客户对电子商务认同与客户关系管理因子、制定和调整战略因子、企业内部信息共享因子是影响电子商务系统效果的关键因素。5）信息质量与安全因子、产品信息全面性因子是影响电子商务系统效果的关键网站性能因素。6）电子商务系统效果重要评价指标包括“提供更多的服务”、“服务满意度”、“与合作伙伴协同”、“企业的形象知名度”。“制订电子商务战略”、“调整电子商务战略”、“制定电子商务项目运作流程”、“调整业务流程”、“不同系统间信息共享”、“协调和管理客户关系”对电子商务系统重要效果有显著影响。“信息合乎用户需求并易于理解”、“信息完整及时效性”、“信息可靠准确性”、“产品信息全面性” 对电子商务系统重要效果有显著影响。7）“协调和管理客户关系”、“制订电子商务战略”、“不同系统间信息共享”是影响电子商务系统重要效果的关键变量。“信息合乎用户需求并易于理解”、“信息完整及时效性”是影响电子商务系统重要效果的关键性能。8）“在线支付”、出版社规模、出版社历史的长短、出版社网站历史的长短对电子商务系统效果没有显著影响，而出版社类型以及出版社所在地区对电子商务系统效果有显著影响。本文主要创新点在于界定了电子商务系统成功评价的概念，量化了电子商务系统成功的评价；从我国企业绩效评估指标体系出发，将Poter价值链理论应用到电子商务系统的评估中，总结归纳出具有中国特色的电子商务系统成功评价指标；专注图书出版行业作为实证研究，充分体现了不同行业电子商务系统具有不同的特点，结论具有较强的针对性；提出了较完整的关键成功因素理论；本研究结论既与国外研究成果一致，又具有中国特色。

Every traditional company faces the following management and technical issues: What are the benefits of implementing EC for a traditional company? How could do a company in the strategy, management, organization and technique in order to assure the success of EC? How to assess an EC system? Which EC model a company should adopt? How does a company establish its EC model? In order to answer these questions, this paper studies the critical success factors (CSF) for Chinese enterprises’ EC from two ways, one is EC model, and another is the indicator system of CSF. Finally, this paper gives some suggestions to HEP (High Education Press) according to the procedure of setting up EC model and conclusion of CSF studies. This research is not only valuable for EC theory, but also is important for EC practice.The paper defines concept of EC model, which is the revenue method through Internet and the scheme of implementation of it. After comparing some EC model theories, the paper expatiates the advantage of Atomic EC Model theory. Through analyzing successful EC model of Amazon by Atomic EC Model theory, Atomic theory is verified to be validity, catholicity and instruction. Furthermore, the procedure of setting up EC model is put forward. This paper completely reviews a lot of research paper on CSF and points out the problems of the research. To solve these problems, this paper does exploratory and empirical studies on CSF for EC in Chinese enterprises. On the basis of defining the concept of assessment of EC success, this paper, combining literature review and expert investigation methods, suggests assessment indictors for EC success and the two hypothesis models. One model is that 33 independent variables from internal enterprise and 20 website functions may influence the success of EC (the dependent indicators). Another model is that 12 important independent variables from internal enterprise and 7 important website functions may influence the 5 important dependent indicators of EC success. In order to verify the above hypothesis models, the author conducts the empirical study on the book publishing industry in China. Using many statistic analysis methods, this paper analyzes the data to test the hypothesis and obtain the following findings.1) 12 indicators divided into 5 subsets can be used to assess the effect of EC. 2) Leadership, strategy, management, organizing, IT, customers, comprehensive functions of website, website functions oriented to customers affect EC separately. 3) Customers, strategy and comprehensive functions of website significantly affect EC. 4) The factor of customers considering EC important and customer-related process, the factor of setting up EC strategy and adjusting it and the factor of sharing information in enterprise are the critical success factors for EC. 5) The factor of information quality and safety, the factor of completed information of production are the critical success factors for EC. 6) The important assessment indicators for EC success include 4 variables such as “more services”, “satisfaction for service”, “collaboration with partners”, “image and recognition”. Independent variables such as “setting up EC strategy”, “adjusting EC strategy”, “planning the process of EC initiative”, “reengineering business process”, “sharing information among different systems”, “managing customers relationship” affect important indicators significantly. Independent variables such as “information meeting customers’ needs and easily understood”, “completed and updated information”, “accurate and reliable information”, “completed production information” affect important indicators significantly. 7) Variables such as “managing customer relationship”, “setting up EC strategy”, and “sharing information among different systems” are the critical success factors for important indicators of EC. Website functions such as “information meeting customers’ needs and easily understood”, “completed and updated information” are the critical success factors for important indicators of EC. 8) “Online payment”, size, history and website history do not affect EC significantly. But the types of the companies and companies’ different area affect EC significantly.The main innovation of this paper is the following. 1) The paper defines the concept of EC success assessment, and qualifies EC success. 2) Based on the assessment indicators of China enterprise performance, using the Porter’s value chain theory, the paper induces the assessment indicators for EC success with Chinese enterprise characteristics.3) Focused on book publishing industry, the findings of empirical study are more pertinent to this industry.4) This paper put forward completed CSF for EC.5) The findings of this paper are not only consistent with foreign researchers findings, but also of Chinese characteristics.